Заголовок | Try something new today |
Агентство | AMV BBDO |
Кампания | Try something new today |
Рекламодатель | Sainsbury's |
Бренд | Sainsbury's |
Дата первой трансляции/Публикации | 2005 / 9 |
Бизнес сектор | Продукты питания |
философия | The new work, fronted by Jamie Oliver, marks the unveiling of the new brand idea try something new today. The new campaign aims to inspire Britains tired cooks by giving them simple, easy ideas to make midweek meals more interesting. The plans take Sainsburys into the next stage of its Making Sainsburys Great Again recovery programme, which was outlined by chief executive Justin King in October 2004. The new brand idea will be brought to life throughout the company featuring on everything from advertising material, and in store displays to till receipts and delivery lorries. Store colleagues are working overnight on Monday to update the look and feel of Sainsburys stores and the Sainsburys.co.uk website will also be relaunched overnight |
Тип медиа | Телевидение |
Длина | |
Рынок | United Kingdom |
Продакшн Студия | Ridley Scott Creative Group |
Аудио послепроизводственный этап | Wave Studios |
Копирайтер | Tony Strong |
Копирайтер | Peter Souter |
Арт-директор | Mike Durban |
Арт-директор | Paul Brazier |
Планировщик счета | Craig Mawdsley |
Media Planner | Frances Ralston-Good |
Директор | Luke Scott |
Редактор | Cyril Metzger |
Редакционная компания | Cut and Run LA |
Послепроизводственный этап | MPC |
Креативный директор | Peter Souter |
Креативный директор | Richard Curtis |