Заголовок | Hugo |
Агентство | TBWA\Hunt\Lascaris Johannesburg |
Кампания | Achiever - Standard Bank |
Рекламодатель | Standard Corporate & Merchant Bank |
Бренд | Standard Bank |
Posted | Июль 2003 |
Продукт | Achiever Plan |
Бизнес сектор | Банковские и финансовые услуги, инвестиции, биржевые маклеры |
История | Utilising existing upmarket aspirational brands we placed fake credit card slips and signed cheques onto full page existing ads. The credit card slips and signed cheques were made out to the brand being advertised. |
философия | The campaign was not only groundbreaking but also managed to achieve phenomenal results not only creating a huge amount of talkability but also helped the sales increase up by 400%. |
Проблема | All bank products are extremely There are four major banks in South Africa, This case aims to demonstrate how Standard Bank managed to regain the high-ground through differentiated communications. |
Тип медиа | Журнал |
Рынок | South Africa |
Креативный директор | Sandra deWitt |
Копирайтер | Cindy Lee |
Арт-директор | Lapeace Kakaza |
Продакшн Студия | Beith Digital |