Cindy Lee
Director at The Star Film Co.
johannesburg, South Africa
ЗаголовокPeugeot
Агентство
Кампания Achiever - Standard Bank
Рекламодатель Standard Corporate & Merchant Bank
Бренд Standard Bank
PostedАвгуст 2004
Продукт Achiever Plan
Бизнес сектор Банковские и финансовые услуги, инвестиции, биржевые маклеры
История Utilising existing upmarket aspirational brands we placed fake credit card slips and signed cheques onto full page existing ads. The credit card slips and signed cheques were made out to the brand being advertised.
философия This case aims to demonstrate how Standard Bank managed to regain the high-ground through differentiated communications.
Проблема There are four major banks in South Africa, all competing for the upwardly mobile ‘Achiever’ market. Standard Bank was the first to introduce a bundled credit offering catering for this market. However, the other major banks followed suit by offering similar products sending the market into a parity lull.
Результат The campaign was not only groundbreaking but also managed to achieve phenomenal results not only creating a huge amount of talkability but also helped the sales increase up by 400%.
Тип медиа Журнал
Длина
Рынок South Africa
Креативный директор
Копирайтер
Арт-директор
Продакшн Студия
Стратегический планировщик
Директор рабочей группы клиента
Group Account Director
Руководитель креативной группы
Менеджер по рекламе

Люди, связанные с этой работой

Похожие объявления

В тренде

Создать профиль и стать членом Adforum

Начать