Danielle Lanz
Directeur de création at Ruf Lanz Werbeagentur
Zürich, Switzerland
ЗаголовокCustomer for 100 years
BriefSwiss Life is the oldest life insurance group in Switzerland, often accompanying its customers throughout their lives. So it sought out its oldest customer, Hans Knecht, whose policy has been active for 100 years. On his 101st birthday, the insurer collaborated with his favourite newspaper, Neue Zürcher Zeitung, and arranged for it to appear with the original title page from the day of his birth: June 7, 1917. Inside, Hans and every other reader found an explanation of the special edition from the insurer.
Агентство
Кампания Customer for 100 years
Рекламодатель Swiss Life
Бренд Swiss Life insurance group
PostedНоябрь 2018
Бизнес сектор Страхование
История We sought out the customer who has been insured by Swiss Life the longest: Hans Knecht. His policy has been active for 100 years. We congratulated the 101st birthday of this healthy pensioner in a special way.
Проблема Swiss Life is the oldest life insurance group in Switzerland. The company has stood for stability and security since 1857 and accompanies its customers throughout a lifetime.
Тип медиа Анализ ситуации
Креативный директор
Креативный директор
Копирайтер
Арт-директор
Делопроизводитель
Медиа директор
Медиа директор

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