Заголовок | Wolf/Sheep |
Brief | The key objective of this campaign is to raise awareness of the difficulties that people with autism face when engaging in social interaction. While many of them wish to engage in social contact, such situations are extremely stressful or outright frightening to them. That’s why social contact is symbolized by two painted hands, while the depicted animals illustrate a situation of fear. |
Агентство | Ruf Lanz Werbeagentur |
Кампания | Social contact can be frightening |
Рекламодатель | Autism Forum Switzerland |
Бренд | Autism Forum Switzerland |
Дата первой трансляции/Публикации | 2017 / 12 |
Бизнес сектор | Информированность о болезнях, группы поддержки и ассоциации |
Слоган | Social contact can be frightening for people with autism |
История | Autism Forum Switzerland is a nonprofit organization. Their national sensitization campaigns aim to awaken the public’s understanding for people with autism. |
Тип медиа | Печать |
Креативный директор | Markus Ruf |
Креативный директор | Danielle Lanz |
Арт-директор | Isabelle Hauser |
Копирайтер | Markus Ruf |
Фото / Иллюстрации | Illusion |
Делопроизводитель | Anita Roth |