Заголовок | Customer for 100 years |
Brief | Swiss Life is the oldest life insurance group in Switzerland, often accompanying its customers throughout their lives. So it sought out its oldest customer, Hans Knecht, whose policy has been active for 100 years. On his 101st birthday, the insurer collaborated with his favourite newspaper, Neue Zürcher Zeitung, and arranged for it to appear with the original title page from the day of his birth: June 7, 1917. Inside, Hans and every other reader found an explanation of the special edition from the insurer. |
Агентство | Ruf Lanz Werbeagentur |
Кампания | Customer for 100 years |
Рекламодатель | Swiss Life |
Бренд | Swiss Life insurance group |
Posted | Ноябрь 2018 |
Бизнес сектор | Страхование |
История | We sought out the customer who has been insured by Swiss Life the longest: Hans Knecht. His policy has been active for 100 years. We congratulated the 101st birthday of this healthy pensioner in a special way. |
Проблема | Swiss Life is the oldest life insurance group in Switzerland. The company has stood for stability and security since 1857 and accompanies its customers throughout a lifetime. |
Тип медиа | Анализ ситуации |
Креативный директор | Markus Ruf |
Креативный директор | Danielle Lanz |
Копирайтер | Markus Ruf |
Арт-директор | Isabelle Hauser |
Делопроизводитель | Ursula Jaag |
Медиа директор | Caroline Nünlist |
Медиа директор | Zipmedia |