Bobby Hershfield

Bobby Hershfield

Partner, Chief Creative Director at SS+K
New York, United States

Обо мне

Hershfield spent five years at New York office of Mother, rising to creative director in early 2011. His Target work includes last year’s “Little Marina” film and a New York event in 2010 that turned the windows of The Standard hotel into a stage for a musical dance and light show.
Before Mother, Hershfield spent two years at Ogilvy & Mather—where he was a senior copywriter on IBM and Yahoo—and nine years at Wieden + Kennedy. It was at Wieden that he crossed over to copywriter after spending his early career in account management. His first job was at the New York office of Chiat/Day, where his account duties included Reebok and Coca-Cola’s Fruitopia.
SS+K represents Hershfield’s first opportunity to run a creative department. He’ll oversee about 20 staffers and lead creative efforts on accounts such as Pfizer, Kraft and General Motors. The New York-based shop is backed by Creative Artists Agency and has offices in Washington, D.C. and Detroit.

Моя работа

SEE ALL WORK
6803 Calling All Voices 1

Calling All Voices 1

БРЕНД:
Fusion
АГЕНТСТВО:
SS+K
10146 Jet Spree Case Study

Jet Spree Case Study

БРЕНД:
Jet.com
АГЕНТСТВО:
SS+K
20674 Appreciation

Appreciation

БРЕНД:
HBO Go
АГЕНТСТВО:
SS+K
12491 Your Choice

Your Choice

БРЕНД:
HBO Go
АГЕНТСТВО:
SS+K
16673 Train

Train

БРЕНД:
The New Yorker
АГЕНТСТВО:
SS+K
24239 Room 420: Ep. 3

Room 420: Ep. 3

БРЕНД:
Hamburger Hummus
АГЕНТСТВО:
SS+K
21111 Tech Aviv: Ep. 4

Tech Aviv: Ep. 4

БРЕНД:
Hamburger Hummus
АГЕНТСТВО:
SS+K

Должности

Partner, Chief Creative Director
New York, United States
Bobby is Partner/Chief Creative Officer at SS+K. Previously he spent five years at Mother, where he worked on Dell, JCPenney, Tanqueray, CNN, Target and Johnson & Johnson brands, including Bengay, K-Y and Rembrandt. He worked on the Target Fashion Spectacular which won a Gold Lion and was named by TED as “one of the ten ads worth spreading,” and Target’s Missoni effort, “Little Marina,” which was named Best In Show by the One Show. His CNN ad was read live on the air the day of the 2008 Presidential election. And his work on K-Y led to an increase in sales of EPT pregnancy tests.
Prior to Mother, Bobby worked at Ogilvy & Mather on Yahoo! and IBM, where he developed the ongoing multi-continent mid market campaign.
Bobby started his copywriting career at Wieden + Kennedy where he worked on ESPN, Sega and Brand Jordan. Highlights include having his first commercial directed by Albert Brooks, developing multiple rounds of Sports Center spots, launching ESPN’s first college network, ESPNU, and creating and developing Sega’s Beta-7 campaign, named by Advertising Age as “one of the best campaigns of the decade.”
His work has been honored by TED, the One Show, the Clios, including the Grand Clio, D&AD, Cannes, the Art Director’s Club, Advertising Age, Communication Arts, the Andy’s, and AICP.
He is a graduate of the University of Michigan, has written an unpublished novel, performed standup comedy and is currently taking banjo lessons. He loves television, Boston and Cleveland sports and celery. 
6479 Calling All Voices 5

Calling All Voices 5

БРЕНД:
Fusion
АГЕНТСТВО:
SS+K
6836 Calling All Voices 4

Calling All Voices 4

БРЕНД:
Fusion
АГЕНТСТВО:
SS+K
6811 Calling All Voices 3

Calling All Voices 3

БРЕНД:
Fusion
АГЕНТСТВО:
SS+K
6290 Calling All Voices 2

Calling All Voices 2

БРЕНД:
Fusion
АГЕНТСТВО:
SS+K
6803 Calling All Voices 1

Calling All Voices 1

БРЕНД:
Fusion
АГЕНТСТВО:
SS+K
10146 Jet Spree Case Study

Jet Spree Case Study

БРЕНД:
Jet.com
АГЕНТСТВО:
SS+K
20674 Appreciation

Appreciation

БРЕНД:
HBO Go
АГЕНТСТВО:
SS+K
12491 Your Choice

Your Choice

БРЕНД:
HBO Go
АГЕНТСТВО:
SS+K
16673 Train

Train

БРЕНД:
The New Yorker
АГЕНТСТВО:
SS+K
24239 Room 420: Ep. 3

Room 420: Ep. 3

БРЕНД:
Hamburger Hummus
АГЕНТСТВО:
SS+K
21111 Tech Aviv: Ep. 4

Tech Aviv: Ep. 4

БРЕНД:
Hamburger Hummus
АГЕНТСТВО:
SS+K
22660 Shalom Shamericans: Ep. 1

Shalom Shamericans: Ep. 1

БРЕНД:
Hamburger Hummus
АГЕНТСТВО:
SS+K
10163 Cats in the Night

Cats in the Night

БРЕНД:
Jet.com
АГЕНТСТВО:
SS+K
11634 Historic Yodeling

Historic Yodeling

БРЕНД:
Jet.com
АГЕНТСТВО:
SS+K
Copywriter
New York, United States
16452 Nooo

Nooo

БРЕНД:
JCPenney
АГЕНТСТВО:
Mother
9651 Discovery

Discovery

БРЕНД:
Dell
АГЕНТСТВО:
Mother
6292 Self-Portraits

Self-Portraits

БРЕНД:
Dell
АГЕНТСТВО:
Mother
6195 Portraits

Portraits

БРЕНД:
Dell
АГЕНТСТВО:
Mother
8163 Yuppie Couple

Yuppie Couple

БРЕНД:
K-Y
АГЕНТСТВО:
Mother
9441 British Couple

British Couple

БРЕНД:
K-Y
АГЕНТСТВО:
Mother
7684 Kickstart

Kickstart

БРЕНД:
K-Y
АГЕНТСТВО:
Mother
7750 Midwestern Couple (30 sec)

Midwestern Couple (30 sec)

БРЕНД:
K-Y
АГЕНТСТВО:
Mother
8079 Midwestern Couple (15 sec)

Midwestern Couple (15 sec)

БРЕНД:
K-Y
АГЕНТСТВО:
Mother
8207 Power Couple (30 sec)

Power Couple (30 sec)

БРЕНД:
K-Y
АГЕНТСТВО:
Mother

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