Заголовок | Unexpectedly Human 3 |
Агентство |
TBWA\Chiat\Day New York
|
Кампания |
Unexpectedly Human
|
Рекламодатель |
TD Bank, N.A.
|
Бренд |
TD Bank
|
Дата первой трансляции/Публикации |
2019 / 1
|
Бизнес сектор | Банки, финансы, законодательство и страхование
|
философия | TD Bank teamed up with TBWA\Chiat\Day New York to develop the new brand positioning ‘Unexpectedly Human,’ which sets out to defy consumers expectations of what a bank can be. The new campaign champions everyday human insights, and aims to contrast the stuffy, apathetic attitude you'd expect to find at your average bank. The launch of Unexpectedly Human comes to life in a multi-channel campaign that spans key markets in TD's regional footprint. Shot with director Matt Aselton, the campaign includes three unexpected TV spots. The large-scale OOH component, including takeovers of New York City’s Grand Central Terminal, DC’s Union Station, Boston’s Park Street, Philadelphia’s Dilworth and other key sites in and around TD Bank’s east coast markets, uses 100+ hyper-localized targeted messages to underscore TD Bank’s congenial approach to banking and keen human understanding of their customers in each and every community they serve. Whether it's replacing your lost debit card, saving you from remembering a hundred different passwords, or catching our bankers while they have a little fun, TD Bank showcases what it means to be a treated like a human. |
Тип медиа |
На открытом воздухе / вне дома
|
Директор по маркетингу (CMO) |
Patrick McLean
|
SVP, Brand, Channel, Community & Field Marketing Strategy |
Arianna Lewko
|
VP, Manager, Brand Strategy & Advertising |
Jesse Sutow
|
Главный креативный директор |
Chris Beresford-Hill
|
Исполнительный креативный директор |
Amy Ferguson
|
Исполнительный креативный директор |
Julia Neumann
|
Копирайтер |
Christopher Santaiti
|
Арт-директор |
Marjorie Vardo
|
Копирайтер |
Laura Vancil
|
Assoc. Creative Director |
Line Johnsen
|
Копирайтер |
Mike Schneberg
|
Creative Director |
Jexy Holman
|
Creative Director |
Nuno Teixeira
|
Копирайтер |
Patrick McCarthy
|
Associate Copywriter |
Jilly Ko
|
Copywriter |
Mike Schneberg
|
Copywriter |
Laura Vancil
|
Designer |
Mert Avadya
|
Руководитель производства |
John Doris
|
Исполнительный продюсер |
Amanda Revere
|
Producer |
Steven Kreuch
|
Assoc. Producer |
Sarah Healy
|
Управляющий делами |
Stephanie Ambroise
|
Traffic Manager |
Torin Goodrich
|
President |
Nancy Reyes
|
Group Account Director |
Carrie Lipper
|
Account Director |
Rosalie Jones
|
Специалист по работе с заказчиками |
Lily Siff
|
Менеджер проекта |
Lauren Smiley
|
Group Planning Director |
Matt Kuzelka
|
Руководитель планирования группы |
Jonathan Deves
|
Planner |
Mike Obermeyer
|
Planner |
Ali Chastain
|
Content Manager |
Bodi Karson
|
Social Marketing Manager |
Sofiana Kohen
|
Продакшн Студия |
Arts & Sciences
|
Director |
Matt Aselton
|
Исполнительный продюсер |
Mal Ward
|
Исполнительный продюсер |
Marc Marrie
|
Producer |
Zoe Odlum
|
Edit |
Mackcut
|
Редактор |
Ryan Steele
|
Исполнительный продюсер |
Gina Pagano
|
Producer |
Margarita Mutuc
|
Asst. Editor |
Devon Flint
|
Color |
CO3 (New York)
|
Колорист |
Tim Massick
|
Audio Mix |
Plush
|
Звукооператор |
Rob Fielak
|
Звукооператор |
Michael Levesque
|
Графики движения |
Sarofsky
|
Finishing |
Method
|
Music licensing |
Silent Partners
|
Music Track |
“Rhythm is a Dancer” by SNAP!
|