Nancy Reyes
CEO TBWA\Chiat\Day NY at TBWA\Worldwide
Los Angeles, United States
ЗаголовокThe Power of Answers
Агентство
Кампания You Know Where to Go
Рекламодатель Mayo Clinic
Бренд Mayo Clinic
Дата первой трансляции/Публикации 2020 / 9
Бизнес сектор Здоровье и фармацевтические изделия
История Mayo Clinic continues to position itself as a beacon of hope for patients, today unveiling its latest extension to the You Know Where to Go campaign in partnership with actress and activist Viola Davis. Taking a bolder, more reassuring tone than in previous work, “The Power of Answers” is stunningly mesmerizing, aiming to visualize the impact of certainty on a mind consumed by the unknown. Grounded in research, innovation, and teamwork, Mayo Clinic is a true leader in the medical field specializing in an integrated care model leading to an accurate diagnosis for patients. With a relationship spanning three years, TBWA\Chiat\Day New York continues to champion its Disruption® DNA, working alongside Mayo Clinic to challenge the medical category conventions of advertising. The result: a scientifically informed artistic interpretation of the power of an answer in a patient’s mind. Leaning into Mayo Clinic’s innovative and tech-forward mission, TBWA\Chiat\Day NY and production company Psyop developed the images seen in the film taking inspiration from imaging tractography software (Trackvis), MRI data and 3D modeling. Sherri Gilligan, Chief Marketing Officer at Mayo Clinic notes, “While Mayo Clinic can’t promise each patient a cure, we can uncover answers that spark hope and optimism for those who have seen so little. This campaign holds an incredibly powerful brand message that speaks to who we are at our core: an organization on the relentless pursuit of answers for our patients.” Walter Connelly, TBWA\Chiat\Day NY Executive Creative Director, adds “We wanted to fuse science and art to show the journey of the unknown to the known. The visualization of a beautiful collection of synapses firing was the red thread throughout the work, tying everything together. It illustrates the power of an answer, the power of Mayo Clinic.”
Тип медиа Телевидение
Длина
Менеджер по рекламе
Директор по маркетингу (CMO)
Division Chair
Brand Strategy and Creative Studio
Исполнительный креативный директор
Senior Creative Director
Director Brand Strategy
Manager Brand Strategy
Менеджер по маркетингу
Менеджер по маркетингу
Mayo Clinic Health System
Главный креативный директор
Исполнительный креативный директор
Ассоциированный креативный директор
Associate Copywriter
Арт-директор
Ассоциированный креативный директор
Арт-директор
Ассоциированный креативный директор
Копирайтер
Заместитель арт-директора
Senior Producer
Стратегический бизнес руководитель
Коммерческий директор
Управляющий делами
Executive Strategy Director
Стратегический директор
Стратег
Директор интегрированных деловых предприятий
Integrated Business Affairs Manager
Communications
CEO
Президент
Продакшн Студия
Директор
Исполнительный продюсер
Senior Producer
Звук
Звукооператор
Исполнительный продюсер
Музыкальная компания / Композитор
Исполнительный продюсер
Creative Lead
Композитор
Additional Arranging
Звуковой дизайн компании
Звуковой дизайн компании

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