Заголовок | The Power of Answers, Social |
Агентство | TBWA\Chiat\Day New York |
Кампания | You Know Where to Go |
Рекламодатель | Mayo Clinic |
Бренд | Mayo Clinic |
Дата первой трансляции/Публикации | 2020 / 9 |
Бизнес сектор | Здоровье и фармацевтические изделия |
История | Mayo Clinic continues to position itself as a beacon of hope for patients, today unveiling its latest extension to the You Know Where to Go campaign in partnership with actress and activist Viola Davis. Taking a bolder, more reassuring tone than in previous work, “The Power of Answers” is stunningly mesmerizing, aiming to visualize the impact of certainty on a mind consumed by the unknown. Grounded in research, innovation, and teamwork, Mayo Clinic is a true leader in the medical field specializing in an integrated care model leading to an accurate diagnosis for patients. With a relationship spanning three years, TBWA\Chiat\Day New York continues to champion its Disruption® DNA, working alongside Mayo Clinic to challenge the medical category conventions of advertising. The result: a scientifically informed artistic interpretation of the power of an answer in a patient’s mind. Leaning into Mayo Clinic’s innovative and tech-forward mission, TBWA\Chiat\Day NY and production company Psyop developed the images seen in the film taking inspiration from imaging tractography software (Trackvis), MRI data and 3D modeling. Sherri Gilligan, Chief Marketing Officer at Mayo Clinic notes, “While Mayo Clinic can’t promise each patient a cure, we can uncover answers that spark hope and optimism for those who have seen so little. This campaign holds an incredibly powerful brand message that speaks to who we are at our core: an organization on the relentless pursuit of answers for our patients.” Walter Connelly, TBWA\Chiat\Day NY Executive Creative Director, adds “We wanted to fuse science and art to show the journey of the unknown to the known. The visualization of a beautiful collection of synapses firing was the red thread throughout the work, tying everything together. It illustrates the power of an answer, the power of Mayo Clinic.” |
Тип медиа | Социальные медиа |
Длина | |
Менеджер по рекламе | Mayo Clinic |
Директор по маркетингу (CMO) | Sherri Gilligan |
Division Chair | Molly Biwer |
Brand Strategy and Creative Studio | Molly Biwer |
Исполнительный креативный директор | Wes Weleczki |
Senior Creative Director | Anna Stassen |
Director Brand Strategy | Jeff Warnock |
Manager Brand Strategy | Chastity Kessler |
Менеджер по маркетингу | Lauren Spiceland |
Менеджер по маркетингу | Gary Stinnett |
Mayo Clinic Health System | Gary Stinnett |
Главный креативный директор | Chris Beresford-Hill |
Исполнительный креативный директор | Walter Connelly |
Ассоциированный креативный директор | Shannon Murphy |
Associate Copywriter | Alli Walker |
Арт-директор | Royston Ang |
Ассоциированный креативный директор | Ashley Veltre |
Арт-директор | Ashley Veltre |
Ассоциированный креативный директор | Holden Rasche |
Копирайтер | Holden Rasche |
Заместитель арт-директора | Belen Aragon |
Senior Producer | Ruganzu Riggs Howard |
Стратегический бизнес руководитель | Shannon Nunn |
Коммерческий директор | Rosalie Jones |
Управляющий делами | Emily Downs |
Executive Strategy Director | John Gibson |
Стратегический директор | Nus Madraswala |
Стратег | Carlin Dixon |
Директор интегрированных деловых предприятий | Thalia Tsouros |
Integrated Business Affairs Manager | Anne-Camille Charpié |
Communications | Asheden Hill |
CEO | Rob Schwartz |
Президент | Nancy Reyes |
Продакшн Студия | Psyop |
Директор | Shane Griffin |
Исполнительный продюсер | Andrew Linsk |
Senior Producer | Angela Foster |
Звук | Wave |
Звукооператор | Chris Afzal |
Исполнительный продюсер | Vicky Ferraro |
Музыкальная компания / Композитор | Human |
Исполнительный продюсер | James Dean Wells |
Creative Lead | Mike Jurasits |
Композитор | Ed Dunne |
Additional Arranging | Jonathan Hubbell |
Звуковой дизайн компании | Mike Jurasits |
Звуковой дизайн компании | Daryl Pinsdorf |