| Заголовок | Garnier |
| Агентство | Clarion Communications |
| Кампания | Garnier |
| Рекламодатель | L'Oréal |
| Бренд | Garnier Body |
| Posted | Апрель 2004 |
| Бизнес сектор | Уход за кожей |
| философия | Strategy: · To develop a two-pronged campaign to appeal both to tabloid picture desks using a celebrity and to broadsheet press using a survey Methods: · Set up national press photocall with celeb actress Zoe Lucker - renowned for her 'hard character', Zoe was immersed in a bath of the new Garnier Body to 'soften her up'! Body painted logo ensured high profile branding in all shots. · Commissioned international survey across USA, Australia & UK to investigate which celebrity body women most admired |
| Проблема | · To gain high-profile national press coverage for the launch of L'Oreal's new skin cream Garnier Body |
| Результат | · Oxy Band was so successful that it ran for 3 years (2000, 2001, 2002), attracting around 10,000 entries a year and reaching 14 million teenagers and their mums via media each year · The PR campaign is judged by GlaxoSmithKline to have significantly helped Oxy's ongoing success, and Clarion was asked to come up with a new but similar concept for 2003 - 'Oxy DJ' |
| Тип медиа | Печать |
| Рынок | United Kingdom |
| Актер / Знаменитость | Zoe Lucker |