Заголовок | Recharge Yourself |
Агентство | Leo Burnett Brussels |
Кампания | Recharge Yourself |
Рекламодатель | Samsung |
Бренд | Samsung S6 / S6 Edge |
Дата первой трансляции/Публикации | 2015 |
Бизнес сектор | Мобильный телефон и планшеты |
История | Everyone probably has one: a drawer filled with old charging cables. Now the Samsung Galaxy S6 comes with built-in wireless charging to put an end to this cable-spaghetti. But what could we do with all these useless chargers? Well, we made them useful again. We collected thousands of old chargers and used them to create 10 design chairs and 10 hammocks, completely made out of old phone chargers. These design furniture pieces are now used by Samsung to creatively highlight its wireless charging at events and point of sales. And it gives people the opportunity to recharge… themselves. |
Тип медиа | Анализ ситуации |
Длина | |
Креативный директор | Tom Garcia |
Креативная команда | Wout Geysen |
Креативная команда | Jurgen Verbiest |
Арт-директор | Najate El Achari |
Продюсер агентства | Monique Sampermans |
Продакшн Студия | Eckelwood & Visual Teasing |
Директор | Gunter Blokken |
Директор | Renaud Goossens |
Управляющий директор | Kaat Danneels |
Директор рабочей группы клиента | Jeroen Vernelen |
Делопроизводитель | Elodie Pagaud |