| Заголовок | Gym |
| Агентство | Publicis Conseil |
| Кампания | #NowNeverLater |
| Рекламодатель | Orange |
| Бренд | Orange Yo |
| Дата первой трансляции/Публикации | 2018 / 12 |
| Бизнес сектор | Услуги телекоммуникации |
| философия | First launched in 2017, Yo is the communication platform developed by Orange and Publicis Conseil to address youth in MENA (Egypt, Jordan, Morocco, Tunisia), who represent a significant part of the population in this region and are a key audience for the brand. What’s Yo? A radical and bold way of communicating, designed to cut through the marketing “blahblah” wherein the brand cuts through the noise and goes straight to the point… to bring youth closer to what matters to them. Whilst Yo in 2017 focused on youth’s Fear of Missing Out (FOMO) insight with the claim “Straight up”, Orange returns with a new campaign based on this target’s desire to do things “Now, never later”. Elena Cabrero, Orange’s global brand advertising director states that “MENA youth want everything, now. What they love, they want to do it now – get it now – watch it now – show it now – share it now, never later. Orange answers their need by bringing them the connection to live in the now.” To kick off, Orange will launch 6 mini films inspired by viral videos that embody the codes of this generation: bold, free and deliberately unpolished. The films feature young people, in different situations, who all chose to follow their first instinct and live “now and never later”. The campaign also invites youngsters to share their own “Now, never later” moments on Social Media with the hashtag #NowNeverLater. The best content producers will be rewarded by the brand. The second media phase will include more details on the commercial offers that Orange developed specifically for this target |
| Тип медиа | Телевидение |
| Длина | |
| Директор бренда | Jean-François Rodriguez |
| Global Brand Advertising & Activations Director | Elena Cabrero |
| Head of MENA Advertising | Alexis Berger |
| Music Brand Manager | Vrej Minassian |
| International Advertising Campaign Manager | Charlie Lévêque |
| Global Media Manager | Géraldine Grümmer |
| Исполнительный креативный директор | Elie Trotignon |
| Креативный директор | Frédéric Royer |
| Арт-директор | Delphine Arnol |
| Копирайтер | Julie Moreno |
| Специалист по работе с заказчиками | Magali Bergeroux |
| Специалист по работе с заказчиками | Carla Cabalfin |
| Специалист по работе с заказчиками | Paul Chassais |
| Специалист по работе с заказчиками | Samira Maarouf |
| Специалист по работе с заказчиками | Margaux Jorelle |
| Стратегия / Планирование | Libby Little |
| Продюсер агентства | Pierre Marcus |
| Продюсер агентства | Bertrand Ayache-Anguenot |
| Продакшн Студия | Bollywood Productions |
| Продюсер | Dominique Esmenard |
| Директор | Jan Boon |
| Линейный продюсер | Jonathan Vienot |
| Помощник производства | Samantha Mondelice |
| Послепроизводственный этап | Prodigious |
| Оператор-постановщик | Jean-Baptiste Rière |
| Продюсер пост-производства | Franck-Hervé Marc |
| Редактор | Romain Duplessier |
| Редактор | Jan Boon |
| Color Grade Artist | Régis Oyer |
| Motion Design Lead | Julien Laudicina |
| Фотограф | Guillaume Landry |
| Ретушер | Adrien Bénard |
| Звукорежиссер | Joël Tessonneau |
| Производство аудиофонограмм | Prodigious |
| Коммерческие дела | Alice Rolin |
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