| Заголовок | Loctite Kintsuglue |
| Brief | The concept as well as the product name were inspired by an old Japanese tradition. Kintsugi is the ancient technique of repairing broken porcelain with gold lacquer added to the glue. The philosophy behind Kintsugi is one that not only values the object, but also its imperfections, seeing them as something beautiful.By embracing this attitude, our new campaign motto was born: “It’s perfect”. In our TVC we are taking people onto a fast journey into a crazy, colorful world, celebrating the powers of our new product – and the fact that we get to keep the items that we love. |
| Агентство |
HeimatTBWA\
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| Кампания |
Loctite Kintsuglue
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| Рекламодатель |
Henkel
|
| Бренд |
Loctite Kintsuglue (Adhesive Technologies)
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| Posted | Ноябрь 2018 |
| Бизнес сектор | Бытовые товары и техническое обслуживание
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| История | The concept as well as the product name were inspired by an old Japanese tradition. Kintsugi is the ancient technique of repairing broken porcelain with gold lacquer added to the glue. The philosophy behind Kintsugi is one that not only values the object, but also its imperfections, seeing them as something beautiful.By embracing this attitude, our new campaign motto was born: “It’s perfect”. In our TVC we are taking people onto a fast journey into a crazy, colorful world, celebrating the powers of our new product – and the fact that we get to keep the items that we love. |
| Проблема | Loctite Kintsuglue is Henkel’s newest product innovation in the adhesive segment. Due to its flexible putty-like structure it can solve more problems than most glues: it repairs, reconstructs and protects items. Another particularity: unlike other adhesives, Loctite Kintsuglue does not blend in, the glued areas remain visible. |
| Тип медиа |
Телевидение
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| Креативный директор |
ricardo distefano
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| Копирайтер |
Julia Kaminski
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| Арт-директор |
Julius Winter
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| Продакшн Студия |
e+p commercial Filmproduktion GmbH
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| Продюсер агентства |
Meike Kornrumpf
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| Главный креативный директор |
Guido Heffels
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| Главный креативный директор |
Matthias Storath
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| Управляющий директор |
Maik Richter
|
| Директор рабочей группы клиента |
Judith Schenk
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| Senior Account Manager |
Kerstin Eva Bartos
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| Исполнительный продюсер |
Burak Heplevent
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| Продюсер |
Anja Wimmer
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| Assistant Producer |
Sarah Hennecke
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| Продюсер пост-производства |
Peter Jacoby
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| Директор |
Sojiro and Eri
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| Оператор-постановщик |
Senzo Ueno
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| Музыка |
Supreme Music
|
| Музыкальный продюсер |
Maximilian Olowinsky
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| Музыкальный продюсер |
Felix Müller
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| Звуковой дизайн компании |
Nhb Studios
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| Послепроизводственный этап |
Pirates 'N Paradise Berlin GmbH
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| 3D художник |
Tatsuki Saito
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| Класс |
Berkan Ustalar
|
| Редактор |
Andreas Bardét
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