Synadis - "The Seller"

Altmann+Partners

Altmann+Partners Paris, France

2916

Заголовок	The Seller
Заголовок (оригинальный язык)	Le vendeur
Brief	The TVC is a daring advertising parody campaign in a sequence shot. It shows a businessman walking in an apple orchard while explaining his vision of the organic market. Idealist at first, his vision of the organic apples production quickly becomes cynical.
Агентство	Altmann+Partners
Кампания	Pour les magasins spécialisés bio, la bio c’est avant tout une éthique
Рекламодатель	Synadis
Бренд	Synadis
Posted	Декабрь 2020
Бизнес сектор	Продукты питания
История	While the French organic market is experiencing a strong growth (+15% in 2018), and thus a fierce competition, the organic food retailers of Synadis Bio (the French Union of organic food retailers such as Naturalia, Biocoop, La Vie Claire, Naturéo, Biomonde, L’Eau Vive…) want to assert their difference and values. Meaning the development of the organic market must be done with sense and responsibility (vs. the conventional food industry principles) to preserve its fundamental and historical guidelines.
Тип медиа	Телевидение и кино
Креативный директор	Olivier Altmann
Копирайтер	Dimitri Lucas
Арт-директор	Anthony Lietart
Продюсер агентства	Jessica Piergiovanni
Директор	Hugues de la Brosse
Продакшн Студия	Birth Productions