Matthias Storath
Managing Director/Executive Creative Director at Heimat Werbeagentur GmbH
Berlin, Germany
ЗаголовокLoctite Kintsuglue
BriefThe concept as well as the product name were inspired by an old Japanese tradition. Kintsugi is the ancient technique of repairing broken porcelain with gold lacquer added to the glue. The philosophy behind Kintsugi is one that not only values the object, but also its imperfections, seeing them as something beautiful.By embracing this attitude, our new campaign motto was born: “It’s perfect”. In our TVC we are taking people onto a fast journey into a crazy, colorful world, celebrating the powers of our new product – and the fact that we get to keep the items that we love.
Агентство
Кампания Loctite Kintsuglue
Рекламодатель Henkel
Бренд Loctite Kintsuglue (Adhesive Technologies)
PostedНоябрь 2018
Бизнес сектор Бытовые товары и техническое обслуживание
История The concept as well as the product name were inspired by an old Japanese tradition. Kintsugi is the ancient technique of repairing broken porcelain with gold lacquer added to the glue. The philosophy behind Kintsugi is one that not only values the object, but also its imperfections, seeing them as something beautiful.By embracing this attitude, our new campaign motto was born: “It’s perfect”. In our TVC we are taking people onto a fast journey into a crazy, colorful world, celebrating the powers of our new product – and the fact that we get to keep the items that we love.
Проблема Loctite Kintsuglue is Henkel’s newest product innovation in the adhesive segment. Due to its flexible putty-like structure it can solve more problems than most glues: it repairs, reconstructs and protects items. Another particularity: unlike other adhesives, Loctite Kintsuglue does not blend in, the glued areas remain visible.
Тип медиа Телевидение
Креативный директор
Копирайтер
Арт-директор
Продакшн Студия
Продюсер агентства
Главный креативный директор
Главный креативный директор
Управляющий директор
Директор рабочей группы клиента
Senior Account Manager
Исполнительный продюсер
Продюсер
Assistant Producer
Продюсер пост-производства
Директор
Оператор-постановщик
Музыка Supreme Music
Музыкальный продюсер
Музыкальный продюсер
Звуковой дизайн компании
Послепроизводственный этап
3D художник
Класс
Редактор

Люди, связанные с этой работой

Талант, который, возможно, вас заинтересует

В тренде

Создать профиль и стать членом Adforum

Начать