| Заголовок | Miralite Natura |
| Brief | CHALLENGE :Building the basics of the new BGE entity (Building Glass Europe) and developing a more user centric communication - Ensuring global coherence of all the messages - Facilitating the deployment of the new brand platform.INSIGHT:Customers need a partner (not a supplier) who guides them and helps them to set up the needed tools to explain to the end consumers, how the products can ensure a well being and a comfort in their living space.CREATIVE IDEA :A new creative identity being the red thread through all the communications, created to change the perception of Saint-Gobain BGE : Saint-Gobain BGE is no longer a glass manufacturer, it is now a manufacturer of well-being and comfort in everyday life. |
| Агентство | DENTSU CREATIVE |
| Кампания | The invisible well being manufacturer |
| Рекламодатель | Saint Gobain |
| Бренд | Saint Gobain |
| Posted | Ноябрь 2018 |
| Бизнес сектор | Окружающая среда и животные |
| История | Saint-Gobain BGE designs, manufactures, transforms, distributes high-performance glazing for the best comfort and the well-being of everyone and the future of all. These materials are found everywhere in our habitat and our daily life:housing, buildings, transport, infrastructure, as well as in many industrial applications. They bring comfort, performance and security while meeting the challenges of sustainable construction, effective resource management and climate change. |
| Тип медиа | Печать |
| Креативный директор | Sébastien Zanini |
| Копирайтер | Marc Sinègre |
| Арт-директор | Rudy Bamberg |
| Фотограф | Pauline Alias |
| Продюсер агентства | Marie-Caroline Hiele |
| Графический дизайнер | Mickael Thibouret |
Больше работы
СМОТРЕТЬ ВСЕDans l'oeil du fan
- БРЕНД:
- STIHL TIMBERSPORTS®️
- АГЕНТСТВО:
- DENTSU CREATIVE
Mentos® Fresh Talent (Board)
- БРЕНД:
- Mentos
- АГЕНТСТВО:
- DENTSU CREATIVE
Mentos® Fresh Talent (Film)
- БРЕНД:
- Mentos
- АГЕНТСТВО:
- DENTSU CREATIVE
The Given Name
- БРЕНД:
- Pilot
- АГЕНТСТВО:
- DENTSU CREATIVE
Exam
- БРЕНД:
- Les Sherpas
- АГЕНТСТВО:
- DENTSU CREATIVE
Exam (French)
- БРЕНД:
- Les Sherpas
- АГЕНТСТВО:
- DENTSU CREATIVE
Mentos® Fresh Talent (clip Igee)
- БРЕНД:
- Mentos
- АГЕНТСТВО:
- DENTSU CREATIVE
Mentos® Fresh Talent (Clip Lémofil)
- БРЕНД:
- Mentos
- АГЕНТСТВО:
- DENTSU CREATIVE
Mentos® Fresh Talent (Clip Yaaster)
- БРЕНД:
- Mentos
- АГЕНТСТВО:
- DENTSU CREATIVE