Заголовок | Sydney |
Агентство | Leo Burnett Schweiz |
Кампания | Fan Letters |
Рекламодатель | Victorinox |
Бренд | Victorinox |
Posted | Декабрь 2012 |
Продукт | Swiss Army Knife |
Бизнес сектор | Посуда, столовые приборы, кухонная утварь |
История | There are only a few companies that regularly receive personal letters of appreciation from their customers. Victorinox is in this lucky situation. Over the decades, VICTORINOX fans from around the world have repeatedly thanked for the faithful service shown them by the famous pocket knife or windbreakers. So we've decided to make their fan letters into the actual campaign. |
Тип медиа | Печать |
Закупщик художественного оформления | Suzana Kovacevic |
Фотограф | Ebo Fratermann |
Фотограф | Michael Nager |
Арт-директор | Matthias Fürst |
Арт-директор | Pablo Schencke |
Копирайтер | Johannes Raggio |
Креативный директор | Martin Spillmann |