Заголовок | #ExcuseMe |
Brief | Influential, politically conscious celebrities like Robert DeNiro wrote excuse letters for students who might be suspended by their schools for participating in The National School Walkout to support gun reform. The #ExcuseMe letters made a clear case for why participation in this event should be excused. Reasons included: an invaluable civics lesson, an exercise in good citizenship, a memorial for students who have died, and participating in our democracy. The letters were addressed to school administrators to serve as official excuse letters but their most important purpose was to show support and encourage students who wanted to make their voices heard. |
Агентство |
McCann New York
|
Кампания |
#ExcuseMe
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Рекламодатель |
The National School Walkout
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Бренд |
The National School Walkout
|
Posted | Ноябрь 2018 |
Бизнес сектор | Институциональные/общественного интереса/некоммерческие организации
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История | Following another mass school shooting, students organized The National School Walkout to demand gun reform in America. The walkout was on April 20th, the 19 year anniversary of the mass shooting at Columbine High School. For almost 20 years politicians have failed to pass meaningful gun reform that could save lives. Young people from all over the country wanted to participate but unfortunately some schools vowed to punish students if they walked out of class. We were asked to help encourage these students, so their voices could be heard. |
Тип медиа |
Анализ ситуации
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Главный креативный директор |
Sean Bryan
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Главный креативный директор |
Tom Murphy
|
Chief Production Officer |
Nathy Aviram
|
Исполнительный креативный директор |
Daniela Vojta
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Исполнительный креативный директор |
Susan Young
|
Senior Copywriter |
Nick Larson
|
Арт-директор |
Andre DeCastro
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Дизайнер |
Zeynep Gungor
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Продюсер Продакшн Студии |
Gabrielle Levy
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Менеджер проекта |
Stella Warkan
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Social Strategist |
Jordan Berger
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