Заголовок The Boy and the Piano
Заголовок (оригинальный язык) The Boy & the Piano
Агентство
adam&eveDDB
Кампания
The Boy & The Piano
Рекламодатель
John Lewis
Бренд
John Lewis & Partners
Дата первой трансляции/Публикации
2018 / 11
Бизнес сектор Универсальные магазины, супермаркеты
Слоган Some gifts are more than a gift философия John Lewis & Partners will launch its 2018 Christmas advertising campaign, The Boy & The Piano. This Christmas, the ad tells how one gift in particular inspired and influenced the course of a little boy’s life. That little boy just happens to be Elton John. The story begins in present day and works backwards chronologically through Elton’s life, right until the moment he received the special gift of his grandmother’s piano that changed his life forever because some gifts are more than just a gift. With the iconic ‘Your Song’ as the soundtrack, John Lewis and Waitrose Partners (employees) will have the opportunity to share the two minute 20 second advert first at 6am, before being launched on the company’s social media channels, johnlewis.com and in shops at 8.00am. The ad will first air on TV this evening at 9.15pm on ITV, during Dark Heart. ITV viewers may have also noticed that yesterday, as a hint towards the launch of the advert today, the soundtracks to some of the channels most iconic shows, including Coronation Street and This Morning, were given a little twist when they were played solely in piano notes.
Тип медиа
Телевидение
Длина 140 seconds
Звуковая дорожка ‘Your Song’ Elton John
Послепроизводственный этап
MPC LDN
Руководство музыкальных рядов
Factory Studios
Редакционная компания
The Assembly Rooms
Customer Director
Craig Inglis
Директор по маркетингу
Becky Brock
Head of Brand & Social Marketing
Liz Lebreton
Senior Brand Marketing Manager
Emma Wood
Brand Marketing Manager
Holly Kicul
Brand Marketing Manager
Emma Rule
Senior Social Manager
Eva Bojitos
Главный креативный директор
Richard Brim
Исполнительный креативный директор группы
Ben Tollett
Исполнительный креативный директор
Mike Sutherland
Исполнительный креативный директор
Ant Nelson
Арт-директор
Ant Nelson
Копирайтер
Mike Sutherland
Главный исполнительный директор (CEO)
Tammy Einav
Chief Production Officer
Anthony Falco
Управляющий партнер
Miranda Hipwell
Коммерческий директор
Sam Brown
Директор рабочей группы клиента
Skye Stoppani
Специалист по работе с заказчиками
Katie Briefel
Executive Strategy Director
Martin Beverley
Senior Planner
Charlotte Woods
Senior Producer
Sally Pritchett
Assistant Producer
Natasha Alderson
Продюсер цифрового формата
Hayley Carter
Менеджер проекта
Ian Hughes
Interactive Partner
Simon Adamson
Директор социальных медиа
Lauren Booty
Senior Content Planner
Jess Taylor
Head of Integrated Production
Cave Ellson
Управляющий делами
Aleyna Le Fevre
Управляющий делами
Amy Brunton
Управляющий делами
Dolores King
Управляющий делами
Gemma Davies
Управляющий делами
Klaudia Jozwicka
Управляющий делами
Lois Edwards
Управляющий делами
Mar Soler
Legal Counsel
Emma Cowland
Legal Counsel
Annika Patel
Медиа-агентство
Manning Gottlieb OMD
Главный исполнительный директор (CEO)
Tim Pearson
Executive Director, Head of Planning
Clare Peters
Head of Retail
David Bratt
Client Business Director
Andrew Darby
Client Account Manager
Lauren Ashford
Продакшн Студия
Academy Films
Директор
Seb Edwards
Исполнительный продюсер
Simon Cooper
Продюсер
Shirley O’Connor
Управляющий производством
Rachael Donson
Помощник производства
Antonia Vickers
Оператор-постановщик
Chase Irvin
Художник-постановщик
Robin Brown
Prosthetics
Connor O’Sullivan
Костюм
Joanna Johnston
Hair and Makeup
Maralyn Sherman
VFX Executive Producer
Philip Whalley
VFX Shoot Supervisor
Kamen Markov
VFX Shoot Supervisor
Anthony Bloor
2D Художник
Daniel Benjamin
2D Художник
Kalle Kohlström
2D Художник
Pratyush Paruchuri
2D Художник
Shaik Abdul Adil
2D Художник
Dilshad Alam
2D Художник
Ragesh Ramachandran
2D Художник
Bruno Roosewelt
2D Художник
Kajal Pandya
2D Художник
Priyanka Dey
2D Художник
S Rajesh
2D Художник
Joshi John
2D Художник
Mahendra Natha Reddy
2D Художник
Gokula Krishnan
2D Художник
Kishan Katrimal
2D Художник
Manoj Rajiv
2D Художник
Manu PS
2D Художник
Narendar Kumar
2D Художник
Sudev
2D Художник
Partha Pratim Chakraborty
3D художник
Jessie Amadio
3D художник
Chris Welsby
3D художник
David Bryan
3D художник
Silvia Bartoli
3D художник
Maximilian Mallmann
3D художник
Kubisi Younis
3D художник
Andy Steele
3D художник
Tom Carrick
3D художник
Ganesh Kumar S
3D художник
Shridhar Bhat
3D художник
Ankit Dheraj Toppo
3D художник
Konduru Achiraju
3D художник
Shaik Abdul Rahim
3D художник
Elangovan Ganeshan
Колорист
Jean-Clément Soret
Sound Design, Mix and additional Music Production
Anthony Moore
Audio Producer
Rebecca Bell
Редактор
Sam Rice-Edwards
BTS
Ronan Pollock