Заголовок | True VW |
Агентство | AlmapBBDO |
Кампания | True VW |
Рекламодатель | Volkswagen |
Бренд | Volkswagen |
Дата первой трансляции/Публикации | 2019 |
Бизнес сектор | Легковые автомобили |
философия | We played with the medium itself. We turned the elements of the video-players into the road, the obstacles and even into the T-Cross (it was not a special intervention in the video-player, they were just videos that simulated that effect). During the launch of the new T-Cross, the client had already spent almost their entire budget doing the 60” TV ad. And there was little left for the tactical ads that would tell about the car features. So, we decided to create an ad that was closer to zero cost. It was even mentioned the creation of all-type videos combined with features pictures (between us: a dreadful thought). That’s why we created these short videos that use only motion graphics and sound design. - The graphics we created in the agency, therefore: no costs involved. - For the animation, we used the production company that has a monthly fee contract with the us and the client (they produce all banners and digital displays), so that had no extra cost for the client. - All we had to pay for, was the sound design that costed us R$10,000, roughly € 2,246. |
Тип медиа | Digital |
Длина | |
Директор по маркетингу | Fábio Souza |
Директор по маркетингу | Gustavo Schmidt |
Директор по маркетингу | Helena Bonesio |
Директор по маркетингу | Leandro Ramiro |
Медиа-команда | Fabio Urbanas |
Медиа-команда | Lucas Gilardino |
Медиа-команда | Mariela Fernanda Barreira |
Медиа-команда | Mayby Santos |
Медиа-команда | Thiago Grassmann Gonçalves |
Делопроизводитель | Christiano Bock |
Делопроизводитель | Mariana Nanes |
Делопроизводитель | Samia Derbas |
Главный креативный директор | Luiz Sanches |
Исполнительный креативный директор | André Gola |
Исполнительный креативный директор | Pernil |
Исполнительный креативный директор | Bruno Prosperi |
Исполнительный креативный директор | Keka Morelle |
Исполнительный креативный директор | Marcelo Nogueira |
Креативная команда | Bruno Anibal |
Креативная команда | Francis Alan |
Креативная команда | Giba Mendes |
Креативная команда | Gustavo Tasselli |
Продюсер агентства | Aline Afonso Silva |
Продюсер агентства | Diego Villas Boas |
Продюсер агентства | Rafael Miranda de Azevedo |
Продюсер агентства | Vera Jacinto |
Продакшн Студия | AMadre |
Исполнительный продюсер | Fabio Galvão de Freitas |
Продюсер | Fabricio Perrella |
Анимация | Iande Ribeiro |
Звуковой дизайн компании | Punch Audio Sao Paulo |
Звукорежиссер | Cristiano Pinheiro |
Звукорежиссер | Mateus Polati |
Звукорежиссер | Lili D. Aragoni |
Звукорежиссер | Carol Oliveira |
Звукорежиссер | Cristiane Oliveira |
Звукорежиссер | Karina Coviello |