| Заголовок | Grrr |
| Агентство | Wieden+Kennedy |
| Кампания | Honda Power Of Dreams philosophy |
| Рекламодатель | Honda Motor Co., Ltd. |
| Бренд | Honda |
| Posted | Октябрь 2004 |
| Бизнес сектор | Легковые автомобили |
| Слоган | Hate Something, Change Something |
| философия | Our task was clear get Honda onto peoples shortlists. This meant combating perceptions of Honda as a brand, not just extolling the virtues of the cars. Hondas corporate culture and history are uniquely compelling. Mr. Honda himself was a fascinating, unexpected character. Not to tell these stories would have been a communications crime. So we told them in a series of brand and product ads that explain Hondas Power Of Dreams philosophy |
| Проблема | When Honda came to us, they were underperforming in the UK car market. One of the most striking reasons for this under-performance was their recessive image. They were seen as dull but reliable. Good engineers, but uninspiring car makers. The car market is too cluttered and too complicated for people to consider many car brands. The more recessive ones fade from peoples attention very quickly. |
| Результат | Since we started working with Honda in 2002, their sales are up 55%. Consideration of Honda for next car is up from 12% in 2002 to 26% in 2006. Ad awareness is ahead of rivals VW and Toyota on a fraction of their spend. The campaign has delivered over £400m in incremental sales revenue and has helped Honda's website become most visited of any car manufacturer. |
| Тип медиа | Телевидение |
| Длина | |
| Рынок | United Kingdom |
| Звуковой дизайн компании | Wave Studios |
| Креативный директор | Kim Papworth |
| Креативный директор | Tony Davidson |
| Арт-директор | Sean Thompson |
| Копирайтер | Sean Thompson |
| Арт-директор | Richard Russell |
| Копирайтер | Richard Russell |
| Арт-директор | Michael Russoff |
| Копирайтер | Michael Russoff |
| Продюсер агентства | Charlie Tinson |
| Директор | Adam Foulkes |
| Директор | Alan Smith |
| Продакшн Студия | Nexus Studios |
| Звуковой дизайн компании | Amber Music |
| Group Account Director | Jonathan Campbell |
| Специалист по работе с заказчиками | Matt Berry |
| Продюсер агентства | Rob Steiner |
| Звуковой дизайн компании | John Waddell |
| Звуковой дизайн компании | Will Parnell |
| Звуковой дизайн компании | Johnny Burn |
| Специалист по работе с заказчиками | Francesca Sellers |
| Редактор | Nexus Studios |
| Анимация | Nexus Studios |
| Продюсер | Chris O'Reilly |
| Продюсер | Charlotte Bavasso |
| Продюсер | Julie Parfitt |
| Графический дизайнер | Reese Millidge |
| Графический дизайнер | Ludovik Boden |
| Графический дизайнер | Adam P |
| 3D Modelling / Texturing / Animation | Darren Price |
| 3D Modelling / Texturing / Animation | Steve Brown |
| 3D Modelling / Texturing / Animation | Mark Davies |
| 3D Modelling / Texturing / Animation | Luis Juan Palares |
| 3D Modelling / Texturing / Animation | Michael Greenwood |
| 3D Modelling / Texturing / Animation | Mike Swindall |
| 3D Modelling / Texturing / Animation | Daniel Shutt |
| 3D Modelling / Texturing / Animation | Laura Russel |
| 3D Modelling / Texturing / Animation | Saul Freed |
| 3D Modelling / Texturing / Animation | Sandra Guarda |
| Compositor | Reece Millidge |
| Compositor | Eddy Herringson |
| Compositor | Moshe Sayada |
| Редактор | Alan Smith |
| Редактор | Adam Foulkes |
| Композитор | Michael Russoff |
| Music Producer | Amber Music |
| Автор песен | Sean Thompson |
| Автор песен | Michael Russoff |
| Автор песен | Richard Russell |
| Звуковой дизайн компании | Johnnie Burn |
| Marketing Manager | Matthew Combe |
| Музыкальная компания / Композитор | Amber Music |
| Анимация | Alan Smith |
| Анимация | Adam Foulkes |
| Редакционная компания | Nexus Studios |
| Музыкальный аранжировщик | Amber Music |