Заголовок | Solar Graffiti |
Brief | In a neighborhood of Mexico, we chose a gathering place, unlighted and dangerous.We worked with a local graffiti artist from this neighborhood so that we could integrate ourselves as much as possible in this environment.We then worked on all the graffitis in which we incorporated new generation organic solar panels.From now on, every night, and even today, the neighborhood is lit up thanks to the energy of graffiti in solar panels. |
Агентство | Publicis Conseil |
Кампания | Solar Graffiti |
Рекламодатель | ENGIE |
Бренд | ENGIE Solar Graffiti |
Posted | Ноябрь 2018 |
Бизнес сектор | Энергетические и водохозяйственные предприятия, коммунальные предприятия |
История | ENGIE, a key player for solar energy production in the world and Heliatek, manufacturer of solar films, have integrated innovative organic solar films into the graffitis the local artist « N30» created. The result illuminates dark areas of the neighborhood with totally free and renewable energy. |
Тип медиа | Анализ ситуации |
Креативный директор | Elie Trotignon |
Копирайтер | Anthony Clouet |
Арт-директор | Nicolas Denis |
Продакшн Студия | Carnibird Paris |
Продюсер агентства | Florent Villiers |
Директор рабочей группы клиента | Aurore Duhamel |
Директор рабочей группы клиента | Marion Gautier-Falret |
Директор рабочей группы клиента | Océane Auget |
Делопроизводитель | Tristan de Laval |
Стратегический планировщик | Inès Blanfuney |
Vincent Teffene | |
Главный стратегический директор | Luc Wise |