Uncle Ben's - "HomeworkDirect"

BBDO San Francisco

BBDO San Francisco San Francisco, United States

16518

Бренд: Uncle Ben's
Страна: United States

Рекламодатель: Mars, Inc.

Заголовок	HomeworkDirect
Агентство	BBDO San Francisco
Кампания	HomeworkDirect
Рекламодатель	Mars, Inc.
Бренд	Uncle Ben's
Дата первой трансляции/Публикации	2015 / 9
Бизнес сектор	Рис, макаронные изделия, обезвоженные овощи и злаки
История	Through the Ben’s Beginners™ Cooking Contest, the UNCLE BEN’S® Brand has a campaign that encourages parents and their children to cook together. This year through a revealing video, we have taken extra measures to highlight the importance of cooking as an important life skill, similar to reading or writing. Created by BBDO San Francisco, “HomeworkDirect” is based on the insight that parents invest a lot when it comes to their children’s education, but they are largely not teaching them to cook. In this 2-minute film that runs online, a wide range of parents are asked if they would sign up for a service to perform their children’s homework and if they regularly taught their children these important cooking lessons. The results were incredible.
Тип медиа	Digital
Длина	119 seconds
Chief Creative Officer, Worldwide	David Lubars
Исполнительный креативный директор	Matt Miller
Исполнительный креативный директор	Steve Rutter
Associate Creative Director, Copywriter	Alex Stainton
Associate Creative Director, Art Director	Jakub Szymanski
Director of Production	Louise Doherty
Коммерческие дела	Jacqueline Djanikian
Директор рабочей группы клиента	Elana Shea
Руководитель группы по связям с рекламодателями	Alexandra Humpherys
Продакшн Студия	Humble
Директор	Whitey McConnaughy
Продюсер	Brian Quinlan
Послепроизводственный этап	Umlaut Films
Редактор	Jonothan Flookes
Исполнительный продюсер	Gina LaCurcio