Заголовок | 360 Walkthrough |
Агентство | BBH |
Кампания | Bedtime VR Stories |
Рекламодатель | Samsung |
Бренд | Samsung |
Дата первой трансляции/Публикации | 2016 / 5 |
Бизнес сектор | Мобильный телефон и планшеты |
философия | Brief:As one of the world’s leading companies, Samsung helps to shape the future with ideas and technologies. But sometimes the rapid and constant pace of technological development can leave people feeling cold and like it’s not relevant to them. With this in mind, Samsung came to BBH with a brief to raise awareness and brand loyalty amongst millennials. Strategy:Fundamentally, Samsung believes that technology should bring people together, not drive us apart. BBH placed this at the core of their strategy to engage millennials. The task was to build on Samsung’s expertise to facilitate and enhance human interaction for the millennial generation. Creative Idea:Our creative idea came from the insight that a third of parents can’t be with their children at bedtime to read them a story. Building on Samsung’s expertise in VR, we were able to create Bedtime VR Stories, which allows parents and children to share a story, even when they’re apart, so it’s no longer “once upon a time” but rather “happily ever after”. The app provides a VR story environment where parents and children can see and interact with each other. This is created using a combination of VR and VOIP (Voice Over Internet Protocol) for an immersive, shared experience. The story itself sees the parent and child transported to a fantastical world. With both sat on a magical bed, they go in search of ‘The most wonderful place to be’. It’s a journey that takes them from the bedroom to three magical places. First stop is the Arctic, in the company of Jen the Penguin. Next, Dan the Dinosaur takes us to meet the rest of his family in a pre-historic world. Finally, they fly into outer space with Robot Jo, for a musical finale. In each new world the child can explore and interact with their surroundings. And like all the best stories, this not only has a happy ending but a moral too, as we discover that wherever we go, the most wonderful place to be is actually by each other’s side, making children aware of the importance of home and family. |
Тип медиа | Digital |
Длина | |
Рынок | United Kingdom |
Больше информации | http://www.samsung.com/uk/vr/bedtime-stories/ |
Менеджер по маркетингу | Dan Canham |
Креативная команда | Martin Jon Adolfsson |
Креативная команда | Oksana Valentelis |
Креативный директор | Joakim Borgström |
Стратегический директор | Damien Le Castrec |
Стратег | Tom Patterson |
Директор по стратегии | Jason Gonsalves |
Руководитель производства | Davud Karbassioun |
Управляющий делами | Julian Broadhead |
Управляющий делами | Polly McMorrow |
Директор по развитию бизнеса | Tim Harvey |
Специалист по работе с заказчиками | Lara Worthington |
Специалист по работе с заказчиками | Katharine Gritten |
Копирайтер | Nick Kidney |
Продюсер печати | Simon Taylor |
Продакшн Студия | unit9 |
Креативный директор | Henry Cowling |
Арт-директор | Fredrick Aven |
Технический руководитель | Laurentiu Fene |
Иллюстрация | Christian Slane |
3D художник | Sophie Langohr |
3D художник | Steve Campbell |
Художник | Sophie Conchonnet |
Дизайнер восприятия пользователем | Camille Theveniau |
Дизайнер | Mariusz Kucgarczyk |
Звукорежиссер | Chris Green |
Исполнительный продюсер | Richard Rowe |
Продюсер | Emma Williamson |
Продюсер цифрового формата | Samuel Bowden |
Продюсер | David Lynch |
Продакшн Студия | Black Sheep Studios |
Редакционная компания | Black Sheep Studios |
Помощник производства | Sarah Cooper |
Продюсер | Simon Taylor |
Продюсер | Katie Callaghan |