| Заголовок | Richard |
| Агентство |
Stack
|
| Кампания |
Look Both Ways
|
| Рекламодатель |
The Fitzrovia Partnership
|
| Бренд |
The Fitzrovia Partnership
|
| Posted | Ноябрь 2019 |
| Бизнес сектор | Правительство и другие органы
|
| Слоган | Tottenham Court Road is now two-way |
| История | Tottenham Court Road turned from being a one-way street into a two-way road. Not long after, the accidents started to happen. Pedestrians who had been long used to a one-way system were forgetting to look both ways. And they were getting caught out. Since the shift, numerous accidents have taken place – some resulting in life-changing injuries. Which is why Stack, based at 90 Tottenham Court Road, decided to do something about it. We created a new campaign called ‘Look Both Ways’, which launches this week though outdoor, social and experiential channels. The campaign is a true community initiative. The work features people who work in businesses all along the famous street – from the pub landlords to shop staff, coffee shop baristas to personal trainers. Each eye-catching image shows the ambassadors simultaneously looking both ways across the street. |
| Тип медиа |
На открытом воздухе / вне дома
|
| Исполнительный креативный директор |
Iain Hunter
|
| Креативный директор |
Dan Smith
|
| Креативный директор |
Stephen Plaster
|
| Продюсер агентства |
Robin Murray
|
| Специалист по работе с заказчиками |
Rachel Furness
|
| Планировщик счета |
Nicola Nimmo
|
| Планировщик счета |
James Champ
|
| Медиа-агентство |
The Gate
|
| Медиа-планировщик |
Muna Hussen
|
| Director Brand Strategy & Advertising |
JC Decaux
|
