Заголовок | From this Second Forward |
Агентство | Preacher |
Кампания | As American As they Come Can Come From Anywhere |
Рекламодатель | Shinola |
Бренд | Shinola |
Дата первой трансляции/Публикации | 2018 / 7 |
Бизнес сектор | Часы |
философия | Ad agency Preacher unveiled this “As American As they Come Can Come From Anywhere” campaign which introduces Shinola’s new Statue of Liberty timepiece collection and with it, sends a powerful message. The campaign overall shines a light on the many people who have spent a great deal of time and effort toward becoming proud American citizens, and invites people to re-examine their perception of the term “immigrant.” Centerpiece of the campaign is this film titled From this Second Forward directed by Danny Clinch via production house Milkt Films. Through intimate interviews in their homes and in their neighborhoods, a warm welcome after the naturalization ceremony, and a celebratory boat ride around the Statue of Liberty, we come to know the stories of immigrants who’ve become naturalized U.S. citizens. Separately, they are people with different countries of origin, professions, ethnicities and backgrounds, but together they stand--committed, driven, giving, and inspired--as a reminder that great Americans can come from anywhere. From This Second Forward is running online and on Shinola’s social channels. |
Тип медиа | Веб-фильм |
Длина | |
VP of Marketing | Alex Drinker |
Директор по маркетингу | Christina Chen |
Brand Director | Bao-Tran Huynh |
Главный креативный директор | Rob Baird |
Арт-директор | Nick Troop |
Копирайтер | Max Delaney |
Designer | Lindsey Wilis |
Executive Producer | Stacey Higgins |
Producer | Rachel Kichler |
Директор по стратегии | Seth Gaffney |
Strategy Director | Ashley Schaffer |
Production | Milkt Films |
Director | Danny Clinch |
DP | Josh Goleman |
Executive Producer | Lindha Narvaez |
Field Producer | Debra Koffler |
Администратор производства | Noah Trivier |
Editorial | Union Editorial |
Editor | Kevin Ray |
Managing Director | Michael Raimondi |
Assistant | Shelby Merritt |
Исполнительный продюсер | Victoria Russell |
Music | Contentment (instrumental) by Keen Collective & Marmoset |
Post Production | TBD Post |
Miser | Dusty Albertz |
Online Artist | Moody (Mutalib) Glasgow |
Color | Olio Creative |
Colorist | Marshall Plante |