| Заголовок | MUNSTER |
| Brief | Over the past years, Europe has been hit by a series of food scandals. And today French consumers don’t know where their food comes from. Because behind the labels and words, it’s difficult to know the truth.And that’s the point: Where does our food really come from and under which circumstances has it been produced ?Auchan, one of France’s leading retailers, has launched the GPS Quality Label campaign.Instead of coming up with promises that no one believes in anymore, Auchan has created the only quality label that shows precisely where the local farmers actually produce the products, thanks to Google maps and its street view functionality.By creating the GPS Quality label, Auchan has involved his consumers in the most personal and active way. By using the GPS coordinates of production sites or QR codes in its ads, the retailer made them check by themselves the origin of the products they were about to buy... |
| Агентство |
Serviceplan Group France
|
| Кампания |
THE GPS QUALITY LABEL
|
| Рекламодатель |
Auchan
|
| Бренд |
Auchan
|
| Posted | Ноябрь 2019 |
| Бизнес сектор | Универсальные магазины, супермаркеты
|
| История | Over the past years, Europe has been hit by a series of food scandals. And today French consumers don’t know where their food comes from. Because behind the labels and words, it’s difficult to know the truth.And that’s the point: Where does our food really come from and under which circumstances has it been produced ?Auchan, one of France’s leading retailers, has launched the GPS Quality Label campaign.Instead of coming up with promises that no one believes in anymore, Auchan has created the only quality label that shows precisely where the local farmers actually produce the products, thanks to Google maps and its street view functionality.By creating the GPS Quality label, Auchan has involved his consumers in the most personal and active way. By using GPS coordinates of production sites or QR codes, the retailer made them check by themselves the origin of the products they were about to buy... |
| Тип медиа |
Печать
|
| Креативный директор группы |
Alexander Schill
|
| Главный креативный директор |
Daniel Perez
|
| Главный креативный директор |
Dimitri Guerassimov
|
| Главный креативный директор |
Fabien Teichner
|
| Копирайтер |
Ninon PERES
|
| Арт-директор |
Geoffrey POULAIN
|
