| Заголовок | Zen Garden New York |
| Агентство |
Deutsch NY
|
| Кампания |
This is How it Should Feel - Westin
|
| Рекламодатель |
Westin Hotels & Resorts
|
| Бренд |
Westin
|
| Дата первой трансляции/Публикации |
2007 / 7
|
| Бизнес сектор | Отели, курорты
|
| Слоган | This is how it should feel. |
| История | Westin is also re-lensing billboards, with unique three-dimensional billboards spread out over five major U.S. cities. Situated in Manhattan near the entrance to the Holland Tunnel, a three-dimensional billboard of a simple Zen garden provides a visual escape from a heavily congested traffic zone. In Boston, multiple three-dimensional skydivers are placed in front of a beautifully printed sky. The goal is to provide commuters with a different, more invigorating take on rush hour. |
| Тип медиа |
Рекламный щит
|
| Главный креативный директор |
Heh Assoc
|
| Креативный директор группы |
Scott Schindler
|
| Арт-директор |
Helena Thorsell
|
| Арт-директор |
Eric Rojas
|
| Арт-директор |
John Cheung
|
| Копирайтер |
Mike Leibowitz
|
| Director of Broadcast Production |
Jim Frame
|
| Продюсер исполнительного агентства |
Eve Kornblum
|
| Продакшн Студия |
Isle 8 Productions
|
