| Заголовок | Bonds 'Mash Up' |
| Агентство | Leo Burnett |
| Кампания | Bonds 'Mash Up' |
| Рекламодатель | Hanes Brands Australasia |
| Бренд | Bonds |
| Posted | Ноябрь 2018 |
| Бизнес сектор | Одежда, мода и обувь |
| История | As young millennial women are digitally focused and love sefl-expression and customisation, Bonds rethought the way they shopped for undies. Via film, social and online, users were driven to a Mash Up site where they could mash, mix and clash hundreds of styles. In fact they could instantly mix patterns by tapping anywhere on the screen. And of course they could shop their looks and share their creations on social channels. |
| Тип медиа | Digital |
| Арт-директор | Stacey Karayannis |
| Фотограф | Georges Antoni |
| Продакшн Студия | Big Active |
| Директор | Mat Maitland |
| Продюсер агентства | Eliza Malone |
| Заместитель директора по цифровому формату | Tim Shelley |
| Group Account Director | Amanda Nicoll |
| Senior Account Manager | Suzi Williamson |
| Продюсер цифрового формата | Nick Baum |
| Music Negotiations | Karl Richter |
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