Focusing on the love / hate relationship that many NASCAR fans have with Jeff Gordon, this spot sheds light on one video game racing fans reasons for disliking him the bumps, the drafts, and how he can never retake the lead one Gordon grabs a hold of it.
Проблема
To create excitement around the launch of NASCAR 08 and reach both hardcore NASCAR fans looking for another venue to experience the thrill of the track, as well as Racing gamers who love the excitement of a good racing game.