Urgence Homophobie - "Their Story is My Story"

FRED & FARID Paris

FRED & FARID Paris Paris, France

Премии

6825

Это объявление является частью "ACT Responsible Collection"

Бренд: Urgence Homophobie
Страна: France

Рекламодатель: Urgence Homophobie

Заголовок	Their Story is My Story
Агентство	FRED & FARID Paris
Кампания	Their Story is My Story
Рекламодатель	Urgence Homophobie
Бренд	Urgence Homophobie
Дата первой трансляции/Публикации	2018
Бизнес сектор	Институциональные/общественного интереса/некоммерческие организации
История	Whenever something happens to a celebrity, everyone talks about it.So we decided to leverage celebrities and their communities to alert public opinion by having them share on their social platforms testimonies of assaults against LGBT people using the first person singular with the hashtag #TheirStoryMyStory.
философия	To alert public opinion on the urgency to act and react against the rise of homophobia in France ( +15% in 2018), we decided to leverage celebrities by having them share on their social platforms testimonies of assaults against LGBT people as their own. The day after, through a music video of the song « some Love » Celebrities have revealed that the shared stories weren’t their own, but stories of homophobic attacks that occurred in France in 2018.
Тип медиа	Связи с общественностью
Длина	128 seconds
Social Media Manager	Anthony Bober
Production Company	Cousines & Dépendances
Unit Director	Juliette Maillard
Music Composer	Patxi Garat
Photographer	Clément Duquenne
Исполнительный продюсер	Marie Etchegoyen
Исполнительный продюсер	Yann Girard
Project Manager	Marine Dufour
Brand Manager	Guillaume Mélanie
Brand Manager	Benjamin Gauthier
Исполнительный креативный директор	Olivier Lefebvre
Ассоциированный креативный директор	Etienne Renaux
Ассоциированный креативный директор	Julien-Pierre Mallet
Арт-директор	Anthony Bober
Director	Benoit Pétré
Копирайтер	Anthony Bober