Booking.com - "The Resolution Translator"

Wieden + Kennedy Amsterdam

Wieden + Kennedy Amsterdam Amsterdam, Netherlands

24635

Бренд: Booking.com
Страна: Netherlands

Рекламодатель: Booking.com

Заголовок	The Resolution Translator
Агентство	Wieden + Kennedy Amsterdam
Кампания	Best 2016 Ever
Рекламодатель	Booking.com
Бренд	Booking.com
Дата первой трансляции/Публикации	2016
Бизнес сектор	Онлайн-услуги в сфере путешествий и бронирования
Слоган	Turn resolutions into reservations
философия	“Knowing that the New Year is always a time where people set resolutions of all types—with many inherently linked to travel – we wanted to create something to help people uncover the coolest places to visit and help them make their resolutions a success,” says Pepijn Rijvers, Chief Marketing Officer. “At Booking.com, we want to go beyond the ordinary and our Resolution Translator is just one way in which we are leveraging the power of technology to help people experience the world.” Visitors to the Resolution Translator, which was created in partnership with StinkDigital, are first prompted to enter their resolution; the tool then immediately serves up a unique translated resolution that combines bettering ones self with travel. The personalized result is then sharable across the users’ social channels and a destination relevant to the revamped resolution is also instantly accessible to inspire the user to commit to their resolution and unlock their 2016 travel greatness.
Проблема	Resolutions are boring and predictably headed for failure so this New Year Booking.com is encouraging everyone to make reservations not resolutions, in order to actually live their dreams and make 2016 their Best 2016 Ever. At the heart of the brand’s new campaign is a tool that does just this; the Resolution Translator is a mobile-first interactive service that translates tedious resolutions into affirming travel based goals. Because why would you want to just lose weight, when you can loose weight and then commit to show off your hot new bod in Costa Rica?
Тип медиа	Телевидение и кино
Длина	30 seconds
Звуковая дорожка	Epic Hunger Resolutions
Продакшн Студия	Stink Films
Директор по маркетингу (CMO)	Pepijn Rijvers
Head of Brand	Manuel Douchez
Brand Communications Director	Andrew Smith
Digital Brand Director	Ash Choudhury
Senior Brand Comms Manager	Diana Marcela Agudelo Hernandez
Senior Digital Brand Manager	Luis Ortiz
Brand Specialist	Robert Schreuders
Media Planning Director	Anoeska Van Leeuwen
Медиа-планировщик	Kelly Lee
Media Specialist	Marie Lootvoet
Head of Social Media	Julian Poole
Исполнительный креативный директор	Mark Bernath
Исполнительный креативный директор	Eric Quennoy
Креативный директор	Genevieve Hoey
Креативный директор	Sean Condon
Арт-директор	Jeffrey Lam
Копирайтер	David Neevel
Руководитель производства	Joe Togneri
Директор интерактивного производства	Kelsie Van Deman
Продюсер вещания	Chayenne de Witte
Интерактивный продюсер	Matthew Ravenhall
Стратегический планировщик	Emma Wiseman
Communications Planner	Josh Chang
Директор рабочей группы клиента	Blake Harrop
Директор рабочей группы клиента	Aitziber Izurrategui
Специалист по работе с заказчиками	Caroline-Melody Meyer
Дизайнер	Joe Burrin
Дизайнер	Thomas Payne
Менеджер проекта	Jackie Barbour
Менеджер проекта	Stacey Pruden
Коммерческие дела	Emilie Douque
Продакшн Студия	Brenninkmeijer & Isaacs
Директор	Camille Herren
Оператор-постановщик	Mark de Meijer
Продюсер	Yvonne Knook
Исполнительный продюсер	Jelani Isaacs
Редакционная компания	Wieden + Kennedy Amsterdam
Редактор	Quentin van den Bossche
Audiopost	Wave Amsterdam
Звукорежиссер	Alex Nicholls-Lee
Звукорежиссер	Mirjam Gevers
Studio Producer	BEN TOMLIN
Музыкальная компания / Композитор	Amp. Amsterdam
Послепроизводственный этап	Glassworks Amsterdam
Flame Lead	Morten Winther
Художник огня	Kyle Obley
Flame Assistant	Hugo Rodrigues
Градация / Интернет	Matt Hare
Продюсер	Jane Baks