Luissandro Del Gobbo

Luissandro Del Gobbo

Chief Creative Officer at presso Havas
Milano, Italy

Обо мне

I'm a writer currently residing in Milan where I work as Chief Creative Director for Havas. Over the past fifteen years I've created award-winning work for several advertising agencies around the US, France and Italy on clients ranging from global fashion brands, to cultural institutions, to beer.

My creative approach - no matter the medium - is to find points of tension behind the brief I've been given. As a consequence, a big part of the ideating process consists in identifying THE underlying problem and/or THE true human insight. Once that's nailed, ideas start to flow. And among them, the ones I prefer are the most controversial; ideas that stop people in their tracks and challenge their way of thinking. Because those are the ideas that build brands people want to befriend.


Over the past fourteen years I've created award-winning work for several advertising agencies around the US, France and Italy on clients ranging from global fashion brands, to cultural institutions, to soap.

SELECTION OF CLIENTS
Heineken / Dove / KIWI / Huggies / Glade / Lyric Opera of Chicago / Extra / 5 Gums / Pringles / Lacoste / Hugo Boss / Febreze / Seat / Findus / Knorr / Pfizer / Lipton / Tele2 / BMW / Henkel Home Care / Heineken / Kraft / Diageo / National Geographic / Ford / Nestle /

Моя работа

SEE ALL WORK
19247 Father & Son

Father & Son

БРЕНД:
Heineken
АГЕНТСТВО:
Publicis Italy
8458 Lincoln

Lincoln

БРЕНД:
Kiwi
АГЕНТСТВО:
Ogilvy Chicago
10938 Hemingway

Hemingway

БРЕНД:
Kiwi
АГЕНТСТВО:
Ogilvy Chicago
10607 Earhart

Earhart

БРЕНД:
Kiwi
АГЕНТСТВО:
Ogilvy Chicago
9144 Ali

Ali

БРЕНД:
Kiwi
АГЕНТСТВО:
Ogilvy Chicago
Partner Creative Director
ICA Communication
Paris, France
October 2012 - В настоящее время здесь (11 лет 5 месяцев)
Huggies, SC Johnson

I won a Bronze Lion in Cannes 2013 with the outdoor/print campaign 'Mess by numbers' for Huggies wipes.
Global Executive Creative Director
Milan, Italy
January 2019 - September 2020 (1 год 8 месяцев)
Partner Group Creative Director
Chicago, United States
2012 - 2018 (6 лет)
KIWI, Lysoform, Glade, Dove, KC Huggies, Lyric Opera of Chicago
8458 Lincoln

Lincoln

БРЕНД:
Kiwi
АГЕНТСТВО:
Ogilvy Chicago
10938 Hemingway

Hemingway

БРЕНД:
Kiwi
АГЕНТСТВО:
Ogilvy Chicago
10607 Earhart

Earhart

БРЕНД:
Kiwi
АГЕНТСТВО:
Ogilvy Chicago
9144 Ali

Ali

БРЕНД:
Kiwi
АГЕНТСТВО:
Ogilvy Chicago
7678 Kiwi Portraits Completed

Kiwi Portraits Completed

БРЕНД:
Kiwi
АГЕНТСТВО:
Ogilvy Chicago
7689 Monet

Monet

БРЕНД:
Kiwi
АГЕНТСТВО:
Ogilvy Chicago
11466 Chandos

Chandos

БРЕНД:
Kiwi
АГЕНТСТВО:
Ogilvy Chicago
8502 Cezanne

Cezanne

БРЕНД:
Kiwi
АГЕНТСТВО:
Ogilvy Chicago
7381 Matisse

Matisse

БРЕНД:
Kiwi
АГЕНТСТВО:
Ogilvy Chicago
9957 Van Gogh

Van Gogh

БРЕНД:
Kiwi
АГЕНТСТВО:
Ogilvy Chicago
7459 Rembrandt

Rembrandt

БРЕНД:
Kiwi
АГЕНТСТВО:
Ogilvy Chicago
6248 Renoir

Renoir

БРЕНД:
Kiwi
АГЕНТСТВО:
Ogilvy Chicago
9347 Leonardo

Leonardo

БРЕНД:
Kiwi
АГЕНТСТВО:
Ogilvy Chicago
7454 Veermer

Veermer

БРЕНД:
Kiwi
АГЕНТСТВО:
Ogilvy Chicago
SVP Creative Director
New York, United States
December 2011 - September 2012 (9 месяцев)
Wrigley's, Frito Lay, Bayer, SC Johnson
SVP Creative Director
Chicago, United States
2011 - 2012 (1 год)
Creative Director
Paris, France
March 2007 - November 2011 (4 года 8 месяцев)
I worked in producing and supervising print, outdoor, radio, television and digital campaigns, mainly for Procter&Gamble brands.
Highlights
2 important french brands gained through pitch: Rocket and Banette
The first Cannes lion for a P&G brand from the french Grey office.
The first Cannes gold lion ever won by Grey Paris and the first for Grey worldwide in the last 8 years.
4398 Rhinos

Rhinos

БРЕНД:
SEAT
АГЕНТСТВО:
FamousGrey
7695 Lions

Lions

БРЕНД:
SEAT
АГЕНТСТВО:
FamousGrey
4719 Turtles

Turtles

БРЕНД:
SEAT
АГЕНТСТВО:
FamousGrey
4370 Chippendale Dream

Chippendale Dream

БРЕНД:
Asonor
АГЕНТСТВО:
FamousGrey
4515 Baywatch Dream

Baywatch Dream

БРЕНД:
Asonor
АГЕНТСТВО:
FamousGrey
7133 Fish Choir

Fish Choir

БРЕНД:
Findus
АГЕНТСТВО:
FamousGrey
5686 Lift

Lift

БРЕНД:
Sundek
АГЕНТСТВО:
FamousGrey
5495 Car

Car

БРЕНД:
Sundek
АГЕНТСТВО:
FamousGrey
6318 Bike

Bike

БРЕНД:
Sundek
АГЕНТСТВО:
FamousGrey
5253 Manhole

Manhole

БРЕНД:
Dulcolax
АГЕНТСТВО:
FamousGrey
6313 Bike

Bike

БРЕНД:
123fleurs
АГЕНТСТВО:
FamousGrey
5865 Matchsticks

Matchsticks

БРЕНД:
123fleurs
АГЕНТСТВО:
FamousGrey
6186 Cellar

Cellar

БРЕНД:
123fleurs
АГЕНТСТВО:
FamousGrey
9609 Puss in boots

Puss in boots

БРЕНД:
Saniterpen
АГЕНТСТВО:
FamousGrey
11761 Hot air balloon

Hot air balloon

БРЕНД:
Pringles
АГЕНТСТВО:
FamousGrey
5050 Soldiers (Women)

Soldiers (Women)

БРЕНД:
Sundek
АГЕНТСТВО:
FamousGrey
Senior Copywriter
Boulogne Billancourt, France
March 2005 - February 2007 (1 год 11 месяцев)
I worked on several award-winning campaigns for french, european and international clients. Among them Tele2 Communications, Unilever, Reckitt Benckiser, Buttero shoes, Pfizer, etc...
Highlights
Pan-european Tele2 assignment gained through pitch, about 800K €.
The film for the Pfizer brand Hextril made the brand leader in the mouthwashing business with the biggest growth in sales ever registered
Copywriter
Roma, Italy
December 2003 - February 2005 (1 год 2 месяца)
Assignments: Henkel, BMW, Campari, Technogym.
Copywriter
Milano, Italy
January 1999 - January 2003 (4 года)
I worked on Heineken, Kraft foods, Nestlé, Piaggio, Mazda.

Образование

Master's degree in Marketing and Communication

1997 - 1998 (1 год)

Master's Degree History and Philosophy

January 1991 - January 1996 (5 лет)
Graduated with honors.

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