Заголовок | PyeongChang 2018 |
Заголовок (оригинальный язык) | PyeongChang 2018 (anglais) |
Brief | To announce the Winter Olympic Games in South Korea, France Télévisions launched a film that was almost silent from beginning to end. The games would be broadcast live from 1 am, in the dead of night, so athletes and commentators were asked to keep their voices down.
Athletes and commentators whisper through several Winter Olympic events. That's because on France Télévisions the games would be broadcast in the early hours of the morning. |
Агентство |
Publicis Conseil
|
Кампания |
PyeongChang 2018
|
Рекламодатель |
France Télévisions
|
Бренд |
France Télévisions
|
Posted | Ноябрь 2018 |
Бизнес сектор | ТВ/Радио программы и станции
|
История | To announce the upcoming Winter Olympic Games taking place in Pyeongchang, South Korea, France Télévisions launched a new movie, almost silent from beginning to end playing on what seemed to be a drawback: jet lag.The games were broadcasted in live starting at 1 am, while everybody in France was asleep.This mechanism, supported by athletes of many disciplines of the Olympics, allowed to work on the kind image of France Télévisions towards its public while putting forward all the programmes put in place so that the audience can follow the games in live despite the jet lag. |
Тип медиа |
Телевидение
|
Менеджер по рекламе |
Eric Rinaldi
|
Исполнительный креативный директор |
Olivier Desmettre
|
Исполнительный креативный директор |
Fabrice Delacourt
|
Копирайтер |
Antoine Colin
|
Арт-директор |
Jordan Lemarchand
|
Специалист по работе с заказчиками |
Caroline Darmon
|
Специалист по работе с заказчиками |
Lou Leproux
|
Стратегический планировщик |
Alexandra Mimoun
|
Телепроизводство |
Patrick Pauwels
|
Телепроизводство |
Aurélie Fournet
|
Продакшн Студия |
Carnibird
|
Директор |
Wilfrid Brimo
|
Продюсер |
Gaëtan Le Goff
|
Послепроизводственный этап |
Mathematic
|
Послепроизводственный этап |
Paul Crehange
|
Производство аудиофонограмм |
Prodigious
|
Звукорежиссер |
Emmanuel Desmadryl
|
Звукорежиссер |
Boris Nicou
|