| Заголовок | SickKids VS: Undeniable (90s) |
| Brief | This film for Toronto's SickKids Hospital breaks from convention by choosing toughness over tears. It focuses on the fierce fighting spirit of the patients, and the unrelenting drive of doctors and nurses. The intensely shot and edited film shows powerful images of kids gearing up for battle, cutting between real life in the hospital and their metaphorical “inner warriors”, all set to a hard-driving hip-hop track. |
| Агентство | Cossette |
| Кампания | SickKids VS: Undeniable |
| Рекламодатель | SickKids Foundation |
| Бренд | SickKids Foundation |
| Дата первой трансляции/Публикации | 2015 / 10 |
| Бизнес сектор | Больницы, медицинские учреждения и медицинские услуги |
| История | This film launched a new campaign for the hospital, wherein we broke from the category convention of sad, tear-inducing ads by instead choosing toughness over tears. Rather we focused on the fierce fighting spirit of our patients, and the unrelenting drive of our doctors and nurses. The intensely shot and edited film shows powerful images of kids gearing up for battle, cutting between real life in the hospital and their metaphorical “inner warriors” (wrestlers, tigers, knights, soldiers) all set to a hard-driving hip-hop track. The kids, and those aiding in the fight (family, doctors, nurses), battle against very real enemies – kidney failure, cancer, heart disease, and cystic fibrosis. Save for the metaphorical characters this vignette spot starred all real life SickKids patients and doctors. |
| Тип медиа | Телевидение |
| Длина | |
| Главный креативный директор | Carlos Moreno |
| Главный креативный директор | Peter Ignazi |
| Креативный директор | Craig McIntosh |
| Креативный директор | Jaimes Zentil |
| Копирайтер | Craig McIntosh |
| Арт-директор | Jaimes Zentil |
| Дизайнер | Natasha Michalowska |
| Продюсер агентства | Dena Thompson |
| Руководитель группы по связям с рекламодателями | Olivia Figliomeni |
| Директор рабочей группы клиента | Hanh Vo |
| Директор бренда | Michelle Perez |
| Директор бренда | Steve Groh |
| Director Strategy | Fernando Aloise |
| Директор по стратегии | Jason Chaney |
| Продакшн Студия | Skin and Bones Film Company |
| Редакционная компания | Skin and Bones Film Company |
| Директор | Mark Zibert |
| Оператор-постановщик | Jackson Parrell |
| Продюсер Продакшн Студии | Dan Ford |
| Продюсер Продакшн Студии | Liane Thomas |
| Продюсер Продакшн Студии | Joan Bell |
| Редактор | Marka Rankovic |
| Музыкальный креативный директор | Didier Tovel |
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