Заголовок | SickKids Airbnb |
Brief | SickKids is known as a state-of-the-art hospital, but most people don’t realize that the building itself is vastly outdated. These limitations are particularly felt in the Paediatric Intensive Care Unit, where families have no space, privacy or comfort. There’s only one way to truly experience the dire surroundings: spend a night there. Welcome to SickKids Airbnb. Using interviews with families, doctors and nurses, the agency created an authentic re-enactment to immerse guests in the experience. The listing went live on Airbnb, to be booked for a night like any other rental. |
Агентство | No Fixed Address |
Кампания | SickKids Airbnb |
Рекламодатель | SickKids Foundation |
Бренд | SickKids Foundation |
Posted | Ноябрь 2019 |
Бизнес сектор | Информированность о болезнях, группы поддержки и ассоциации |
История | The mission of SickKids Foundation is to inspire our communities to invest in health and scientific advances to improve the lives of children and their families in Canada and around the world. |
Тип медиа | Окружающий |
Editorial Offline | Rooster Post Production |
VFX & Color | Alter Ego |
Агентство | No Fixed Address |
Главный креативный директор | Dave Federico |
Главный креативный директор | Josh Budd |
Ассоциированный креативный директор | James Leake |
Копирайтер | Dylan Wagman |
Арт-директор | Luan Pirola |
PR-менеджер | Erin Banting |
PR | Mackenzie Biddie |
PR | Jessica Hoffeldt |
PR | Nicki Wong |
Медиа-агентство | OMD Toronto |
Продакшн Студия | WDI MEDIA Inc. |
Director / Producer | Will Dempster |
Оператор-постановщик | Christian Bielz |
Технический директор | Nick Marinelli |
Редактор | Colin Murdock |
Junior Editor | Shane Preston |
Продюсер | Alanna Homuth |
Колорист | Eric Whipp |
Ассистент по цвету | Jonah Venneri |
Художник по видеоэффектам | Hali Gale |
Продюсер видеоэффектов | Spencer Butt |
Производство аудиофонограмм | SNDWRX |
Звукорежиссер | Didier Tovel |
XM House | WXM |
XM Producer | Nicole St. Jean |
XM Supervisor | Damian Wright |