Заголовок | Lights for Lives |
Агентство | Leo Burnett Worldwide - HQ |
Кампания | Lights for Lives |
Рекламодатель | AB Inbev |
Бренд | Club Colombia |
Posted | Ноябрь 2018 |
Бизнес сектор | Культура, досуг и спорт |
История | In Colombia, traffic accidents increase by 30% during the Christmas season. More drivers on poorly illuminated roads makes Christmas the most dangerous season of the year. Rather than lighting up the usual public spaces in the city, we illuminated one of the most dangerous rural roads with more than 15 million lights, allowing thousands of families to travel safely home. |
Тип медиа | Телевидение и кино |
Executive Chairman | Mark Tutssel |
Главный креативный директор | Mark Tutssel |
VP Creative Director | Mauricio Sarmiento |
Генеральный креативный директор | Diego Ortiz |
Генеральный креативный директор | Herberth Monterroso |
Креативный директор | Juan Romero |
Креативный директор | Lukas Calderón |
Копирайтер | Carolina Arias |