Smart - "Bad Parking 1"

BBDO Berlin

BBDO Berlin Berlin, Germany

4476

Бренд: Smart
Страна: Germany

Рекламодатель: Daimler AG

Заголовок	Bad Parking 1
Агентство	BBDO Berlin
Кампания	Bad Parking
Рекламодатель	Daimler AG
Бренд	Smart
Дата первой трансляции/Публикации	2020 / 2
Бизнес сектор	Компактные и маленькие автомобили
Слоган	If only every electric vehicle could help you park.
История	It hasn’t been a full year since the e-scooters became legal in Germany and the streets are already completely packed with them. Well. Not only the streets. But the sidewalks, the pedestrian paths and so on. With a series of spontaneous photographs taken in the streets of Berlin, smart reveals their latest OOH and Print campaign called “Bad Parking”. The cheeky ads poke fun at the many terribly parked e-scooters Berliners (and people from other cities too) come across every day. The car brand, which is now all electric, ran the campaign to advertise their exclusive feature “ready to park”, which tells smart drivers exactly where they can find the perfect parking spot, and in some cases, even allows them to book the spot in advance.
Тип медиа	Печать
Главный креативный директор	Till Diestel
Исполнительный креативный директор	Siyamak Jung
Креативный директор	Jeannette Bohné
Креативный директор	Pedro Americo
Копирайтер	Eduardo Balestra
Арт-директор	Luis Paulo Gatti
Управляющий директор	Mark Hassan
Руководитель проекта	Anja Schwarzmann
Print Producer & Art Buyer	Betty Zschirnt
Фотограф	Murat Aslan
Продакшн Студия	Pflanz Produktionsservice (Berlin)