transavia.com - "#SnackHolidays"

HUMANSEVEN

HUMANSEVEN PUTEAUX, France

Премии

18609

Бренд: transavia.com
Страна: France

Рекламодатель: Transavia

Заголовок	#SnackHolidays
Агентство	HUMANSEVEN
Кампания	#SnackHolidays
Рекламодатель	Transavia
Бренд	transavia.com
Posted	Апрель 2015
Бизнес сектор	Транспорт, путешествия и туризм
История	lease outline why this entry is appropriate to Direct Marketing. Transavia, the low cost company of the Air France KLM group, has shaken up the low cost market by introducing a new way of accessing holidays: SnackHolidays. No more computer freezing in the middle of a reservation or a poor WIFI connection stopping you from seeing tempting promotions offered by the company. Today you can buy your plane tickets as you do the weekly shop/ when you need them most: in the neverending supermarket queues, or on the underground platform. All you have to do is: 1.Go to your nearest supermarket 2. Buy a Snackholidays for Lisbon 3. Eat the sweets inside the packet 4. Enter the code found inside the packet on the website snackholidays.com 5. Receive the confirmation and fly to Lisbon A quick and simple way to access a holiday, anywhere, anytime…every day. With #SnackHolidays and Transavia it's never been easier to travel! Creative Execution Transavia has produced treats that we consume daily; chips, sweets, cereal bars, chocolate bars and even fizzy drinks. Altogether, more than 10,000 packets have been designed and produced for this unique operation. Exclusive partnerships with well-known French retailers have been set up: Carrefour group (N°1 European mass distributor), Selecta (N°1 vending machine brand in France) and MK2 cinemas. But such an original promotion needed an accompanying media campaign to showcase this revolution: digital and classic billboards were paved along the consumer's path towards sale points on underground platforms and in shopping centres. We hijacked the codes of the food industry with double-meaning claims to support the fact that this was an advertising operation, but real snacks, inside which you could find real plane tickets. Results + 64% search. + 78% website traffic. + 41% bookings. 13 million Facebook impressions. + 6 716 likes on Facebook. 469 664 facebook’s engagement. 3 million Twitter impressions. 1,5 million euros free media
Тип медиа	Телевидение
Длина	92 seconds
Креативный директор	Gilbert Scher
Арт-директор	Julien Doucet
Копирайтер	Lilian Moine
Продакшн Студия	Hercules HRCLS
Исполнительный креативный директор	Luca Cinquepalmi
Исполнительный креативный директор	Marco Venturelli
Управляющий директор	Elisabeth Billiemaz
Специалист по работе с заказчиками	Aurore Cornen
Менеджер по маркетингу	Stéphanie Pigaglio
Менеджер по маркетингу	Lisa Donnadieu
Руководитель ТВ	Christopher Thiery
Продюсер агентства	Sarah Bouadjera
Директор	Juien Bouvet
Управляющий производством	Maxime Bouyer
Звук	Benoit DUNAIGRE
Арт-директор	Tristan Lecuyer
Редактор	Pierre Laisné
Менеджер проекта в цифровом формате	Romain Cialdella
Менеджер проекта в цифровом формате	Sandrine Lafont