| Заголовок | #SnackHolidays |
| Агентство | HUMANSEVEN |
| Кампания | #SnackHolidays |
| Рекламодатель | Transavia |
| Бренд | transavia.com |
| Posted | Июнь 2015 |
| Бизнес сектор | Транспорт, путешествия и туризм |
| История | Transavia has produced treats that we consume daily; chips, sweets, cereal bars, chocolate bars and even fizzy drinks. Altogether, more than 10,000 packets have been designed and produced for this unique operation. Exclusive partnerships with well-known French retailers have been set up: Carrefour group (N°1 European mass distributor), Selecta (N°1 vending machine brand in France) and MK2 cinemas. But such an original promotion needed an accompanying media campaign to showcase this revolution: digital and classic billboards were paved along the consumer's path towards sale points on underground platforms and in shopping centres. We hijacked the codes of the food industry with double-meaning claims to support the fact that this was an advertising operation, but real snacks, inside which you could find real plane tickets. Results + 64% search. + 78% website traffic. + 41% bookings. 13 million Facebook impressions. + 6 716 likes on Facebook. 469 664 facebook’s engagement. 3 million Twitter impressions. 1,5 million euros free media |
| Тип медиа | Анализ ситуации |
| Длина | |
| Креативный директор | Gilbert Scher |
| Арт-директор | Julien Doucet |
| Копирайтер | Lilian Moine |
| Продакшн Студия | Hercules HRCLS |
| Исполнительный креативный директор | Luca Cinquepalmi |
| Исполнительный креативный директор | Marco Venturelli |
| Управляющий директор | Elisabeth Billiemaz |
| Специалист по работе с заказчиками | Aurore Cornen |
| Менеджер по маркетингу | Stéphanie Pigaglio |
| Менеджер по маркетингу | Lisa Donnadieu |
| Руководитель ТВ | Christopher Thiery |
| Продюсер агентства | Sarah Bouadjera |
| Директор | Juien Bouvet |
| Управляющий производством | Maxime Bouyer |
| Звук | Benoit DUNAIGRE |
| Арт-директор | Tristan Lecuyer |
| Редактор | Pierre Laisné |
| Менеджер проекта в цифровом формате | Romain Cialdella |
| Менеджер проекта в цифровом формате | Sandrine Lafont |
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