Заголовок | Baby Bride |
Агентство | Air, Partner of McCann |
Кампания | Change Their Destiny |
Рекламодатель | Amnesty International |
Бренд | Amnesty International |
Дата первой трансляции/Публикации | 2016 / 4 |
Бизнес сектор | Права человека |
История | In Burkina Faso very young girls are forced to marry much older men. After the marriage they are used as slaves and their lives stop, literally and figuratively. Most of these young girls are raped after which they die due to complications during their pregnancy. Amnesty wanted to put pressure on the Burkina Faso government, through a petition, to stop these medieval practices. This resulted in a compelling visual that shows the birth of a young girl in Burkina Faso, already wearing her wedding veil. The visual appeared as a print and on social media. |
Тип медиа | Печать |
Исполнительный креативный директор | Eric Hollander |
Креативный директор | Dieter De Ridder |
Креативный директор | Joeri Van Den Broeck |
Creation | Sophie De Plecker |
Creation | Joris Luyten |
Графический дизайнер | Caroline Manson |
Специалист по работе с заказчиками | Julie De Smedt |
Специалист по работе с заказчиками | Louis Gheysens |
Специалист по работе с заказчиками | Hafsa Smouni |
Специалист по работе с заказчиками | Pauline Heraly |
Фотограф | Jef Boes |
Фотограф | Initials L.A. |
Photo Retouching | Mieke Genen |