Заголовок | #CallBrussels |
Агентство | Air, Partner of McCann |
Кампания | Call Brussels |
Рекламодатель | visit.brussels |
Бренд | visit.brussels |
Дата первой трансляции/Публикации | 2016 / 1 |
Бизнес сектор | Пункты назначения (Страны и места) |
История | SUMMARY A chain of terrorist attacks in Brussels in 2015 led to an unprecedented crisis in the capital of Europe. The city’s economy, especially, tourism sector was hit hard due to negative international press coverage. To reassure travellers that Brussels was a safe place to visit, the Brussels tourism board launched the #CallBrussels campaign. Curious foreigners were invited to make up their own minds about Brussels by calling in to the city center and speaking directly with the locals. Later, a video showcasing conversations was created and diffused on the web. The campaign idea resonated with the majority of viewers. After watching the video, 74% of outsiders expressed a desire to visit the city. |
Тип медиа | На открытом воздухе / вне дома |
Длина | |
Креативный директор | Dieter De Ridder |
Креативный директор | Joeri Van Den Broeck |
Дизайнер | Maxime Douillet |
Продакшн Студия | Lovo Films |
Директор | Jan Boon |
Продюсер | Juliette Stinglhamber |
Продюсер | Niki Michiels |
Продюсер агентства | Daphné de le Vingne |
Продюсер агентства | Bérengère Lurquin |
Креативная команда | Julien Scouze Riviezzo |
Креативная команда | Sébastien Stronghead Verliefde |
Цифровое агентство | Globule Bleu |
Исполнительный креативный директор | Eric Hollander |