Обо мне
Gurval has led and contributed to the growth of some of the leading digital consultancies and agencies in the world. With a broad range of expertise, he uniquely combines strategic consulting, consumer insights and experience design, brand building, digital technology, and data.
As founding CEO of Blast Radius Gurval oversaw the development of the company to $80M and a successful sale to WPP. At Wunderman he honed corporate development skills in the largest digital and CRM agency in the world, including mergers and acquisitions and partnerships, building innovative data and technology capabilities and leading new client business.
Through these experiences Gurval has combined strong entrepreneurship mentality with a deep understanding of the complexities of large, matrixed organizations. With a passion for excellence and winning, Gurval inspires and works with teams to deliver exceptional results.
- Exceptional strategic and creative thinker – how technology can transform products, experiences and create unfair advantage. - High Commercial IQ.
- Ability to create e-commerce and demand driving platforms.
- Exceptional Digital and Social Media marketer – including CRM.
- Adept at understanding how various data streams can connect to buid actionable insights in strategies and programs.
- Deep experience in various industries, including travel and transportation, auto, technology, retail, healthcare, consumer goods.
- An inherently strong leader of talent and a track record of building successful teams.
Навыки
- Digital Strategy
- Digital Marketing
- Integrated Marketing
- Strategy
- Online Advertising
- Marketing Strategy
- Marketing
- Brand Development
- E-commerce
- Business Strategy
- Strategic Partnerships
- User Experience
- Digital Media
- Interactive Marketing
- Online Marketing
- Start-ups
- Analytics
- Mobile Marketing
- Social Media Marketing
- Business Development
- Creative Strategy
- Operations Management
- Brand Management
- Sales Operations
- Web Analytics
- Marketing Management
- Advertising
- Customer Insight
- New Media
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Должности
Managing Partner, COO
Advisor
Vice Chairman, Chief Innovation and Marketing Officer
• Successfully launched Choreograph, a unique Joint Venture and breakthrough capability between MEC and Wunderman that delivers in real time dynamic creative to audiences targeted based upon real time insights and behaviors. New clients include Marriott, Legal Zoom.
• Established Wunderman as a major marketing technology agency; as one of Adobe’s top 4 Premier Partners; and as one of Oracle’s key platinum partner. Grew the technology capability to 500 people, through acquisition, enablement and training, and creating a global capability network. Launched with Adobe a breakthrough joint solution called IMPACT 360, which combines Wunderman’s data assets and expertise with Adobe’s marketing cloud to deliver in real time cross-channel, personalized, consistent and continuous communications. Clients include Air Canada, Pernod Ricard.
• Refreshed Wunderman’s market positioning and brand; Re-established in the Forrester agency report Wunderman as one of the leading customer engagement agency; Increased Wunderman’s social following by 50%.
CEO
• Led Blast Radius successfully through various stages of growth, scale and organizational models, from inception to $80M with 10 offices in the world.
• Delivered game-changing digital transformations for global brands combining business consulting and product development together with various technology platforms, including e-commerce (Intrawest, Lululemon), Mobile (Nike Golf), content management (Nivea global web platform, Michelin pan-European platform), and cross-channel campaign management systems.
• First agency to leverage social marketing platforms at scale, delivering the most successful campaigns in Facebook’s history with Starbucks, generating sales, earned media impressions and positive brand sentiment. Provided complete social solutions to Nike Jordan, responsible for its entire social presence and grew it tenfold.
• Created one of the first content marketing capability and studio in the world. Content created for Electronics Arts, Microsoft, Nike Jordan, Bacardi, Nivea. Numerous awards won, including Gold Clio with Casio, Cyber Cannes Lions with Nike.
• Successfully negotiated the sale of the agency to WPP, the world’s largest marketing communications group.
