UNESCO - "#QuestionsThatMatter, 5"

DDB Paris

DDB Paris PARIS, France

3354

Это объявление является частью "ACT Responsible Collection"

Бренд: UNESCO
Страна: France

Рекламодатель: UNESCO

Заголовок	#QuestionsThatMatter, 5
Агентство	DDB Paris
Кампания	#QuestionsThatMatter
Рекламодатель	UNESCO
Бренд	UNESCO
Дата первой трансляции/Публикации	2021 / 5
Бизнес сектор	Институциональные/общественного интереса/некоммерческие организации
История	"The sovereignty of the people and the freedom of the press are two entirely correlative things," Alexis de Tocqueville. Some crises can act as revelators. What was striking during the Covid-19 crisis was this deep dependence on public goods such as water, transit, health infrastructure and equipment… Goods so common that we forget how vital they are. Information is one of those fundamental assets. The role of journalists in a society is to inform, investigate and denounce. More than just a right, press freedom is the sine qua none condition for any democracy. If people do not know what is happening in their society, if their leaders, if economic, moral or religious powers act under the veil of secrecy, no one is able to act. Through 5 symptomatic questions of today’s world and by confronting readers directly with the effects of censorship, UNESCO asks us about the individual and collective consequences of a lack of press freedom. Without this possibility to ask questions: those that annoy, those that disturb, we are all deprived of information, and by the same action. To silence a journalist is to silence all of us.
Тип медиа	Интегрированные медиа / 360 Активация
Руководитель группы по связям с рекламодателями	Vincent Leorat
Руководитель группы по связям с рекламодателями	Mathieu Bliguet
Руководитель группы по связям с рекламодателями	Justine Roux
Исполнительный креативный директор	Alexander Kalchev
Копирайтер	Laurenza Lea
Арт-директор	Idriss Dabré
Press Relations Director	Anne-Marie Gibert
Планировщик счета	Cedric Ledoux
Эксперт по соц. сетям	Sébastien Balondrade
Продюсер печати	Jocya Mallet
Закупщик художественного оформления	Corinne Persch
Закупщик художественного оформления	Gaëlle De Pompignan