Guillaume Martin

Guillaume Martin

HEAD OF STRATEGY at BETC
Paris, France

Обо мне

Uncovering what makes consumers tick for more than 15 years.

Моя работа

SEE ALL WORK
11822 Les copines

Les copines

БРЕНД:
Peugeot
АГЕНТСТВО:
BETC Paris
12816 La Voisine

La Voisine

БРЕНД:
Peugeot
АГЕНТСТВО:
BETC Paris
10758 Car Of the Future

Car Of the Future

БРЕНД:
New Peugeot
АГЕНТСТВО:
BETC Paris
3964 Spitfire

Spitfire

БРЕНД:
Canal+
АГЕНТСТВО:
BETC Paris
34159 The Snake

The Snake

БРЕНД:
Peugeot 508
АГЕНТСТВО:
BETC
7306 Mission really impossible UK

Mission really impossible UK

БРЕНД:
Canal +
АГЕНТСТВО:
BETC Paris

Должности

Head of Strategy
Pantin, France
January 2014 - В настоящее время здесь (10 лет 2 месяца)
Co-manage planning department (team of 20) : recruitment, training, assignment of accounts, reviews.

Lead strategy on Peugeot worldwide (brand and model launches across the network) / Canal+ pay TV / French National Lottery (Loto, Euromillions, Parions Sport - sports betting leader) / NBC Universal (13th Street, SyFy / Sixt car rental / Le Slip Français underwear.

Lead strategic thinking on new biz pitches (major wins : Euromillions, Parions Sport, Eurorepar car service).

Lead creative culture at BETC : designed and deliver internal training programs (The strategies behind the greatest work, How insights can help build better briefs, Creative judgment...) / organize BET(C) ON CANNES, yearly internal betting contest on Canneslions / deliver yearly review on Canneslions / launched “BETC Maxi Best Of” – regular creative update sessions followed by creative director’s interviews / advised ECD Stéphane Xiberras on talks on creativity ("To Hell with Logic"​ at One Show 2016).

JURY MEMBER / Euro Effies 2016, French Effies 2016
6768 Les Codes

Les Codes

БРЕНД:
Canal +
АГЕНТСТВО:
BETC Paris
11822 Les copines

Les copines

БРЕНД:
Peugeot
АГЕНТСТВО:
BETC Paris
12816 La Voisine

La Voisine

БРЕНД:
Peugeot
АГЕНТСТВО:
BETC Paris
10758 Car Of the Future

Car Of the Future

БРЕНД:
New Peugeot
АГЕНТСТВО:
BETC Paris
3964 Spitfire

Spitfire

БРЕНД:
Canal+
АГЕНТСТВО:
BETC Paris
12232 Le Couple

Le Couple

БРЕНД:
Loto
АГЕНТСТВО:
BETC Paris
25258 The Score

The Score

БРЕНД:
Peugeot 508
АГЕНТСТВО:
BETC Paris
13354 Unboxing the Future

Unboxing the Future

БРЕНД:
New Peugeot
АГЕНТСТВО:
BETC Paris
27916 Exciting Routine

Exciting Routine

БРЕНД:
Peugeot Rifter
АГЕНТСТВО:
BETC Paris
TEACHER (Account Planning)
Paris, France
2003 - В настоящее время здесь (21 год 2 месяца)
HEAD OF PLANNING (promoted to Deputy Managing Director in charge of Strategies)
Boulogne Billancourt, France
January 2011 - December 2013 (2 года 11 месяцев)
Managed a planning department of 10 people – and hired the first engagement planners at BBDO.

Led strategic thinking on all agency’s clients (Pepsico, Eurostar, EDF, Total, Aviva, etc.)
Won several new business pitches (Eurostar jointly with AMV BBDO, French national nutrition and health program, EDF corporate program "Pulse"​, Mercedes-Benz commercial vehicles).
Developed a new thinking and briefing process / engagement planning tool.
Founded a research entity (“Curiosity Shop”) offering on-the-ground consumer chronicles.
Contributed to improve BBDO’s creative credentials with popular, award-winning work on Total, Guy Cotten, The Economist, Eurostar, etc. CLM BBDO was the most awarded French agency at Eurobest 2012, and 2nd most awarded French agency at Canneslions 2013.
13199 Red

Red

БРЕНД:
The Economist
АГЕНТСТВО:
CLM BBDO
5427 Annoying

Annoying

БРЕНД:
The Economist
АГЕНТСТВО:
CLM BBDO
7444 Small

Small

БРЕНД:
The Economist
АГЕНТСТВО:
CLM BBDO
6364 Left without school

Left without school

БРЕНД:
Plan
АГЕНТСТВО:
CLM BBDO
7241 Guignol

Guignol

БРЕНД:
Eurostar
АГЕНТСТВО:
CLM BBDO
8933 Feet

Feet

БРЕНД:
Eurostar
АГЕНТСТВО:
CLM BBDO
13342 Waste

Waste

БРЕНД:
France ADOT
АГЕНТСТВО:
CLM BBDO
10105 Restaurateur

Restaurateur

БРЕНД:
Aviva
АГЕНТСТВО:
CLM BBDO
10193 Dentist

Dentist

БРЕНД:
Aviva
АГЕНТСТВО:
CLM BBDO
13308 Butcher

Butcher

БРЕНД:
Aviva
АГЕНТСТВО:
CLM BBDO
9287 Target

Target

БРЕНД:
Eurostar
АГЕНТСТВО:
CLM BBDO
5643 Beckham

Beckham

БРЕНД:
Eurostar
АГЕНТСТВО:
CLM BBDO
5880 Baby

Baby

БРЕНД:
Eurostar
АГЕНТСТВО:
CLM BBDO
13139 Life Jacket Key Ring

Life Jacket Key Ring

БРЕНД:
SNSM
АГЕНТСТВО:
CLM BBDO
SENIOR ACCOUNT PLANNER
PARIS, France
October 2007 - December 2010 (3 года 2 месяца)
Led strategic thinking on clients from various sectors: media (L'Equipe sports newspaper, Lagardère group kid TV channels - Gulli, Tiji, CanalJ) / public policy (INPES National health council, ADEME Environment & energy agency, French navy recruitment) / sports (Nike, French Football Federation) / food (Lipton, Fleury Michon) / mobile phone operator (Bouygues Telecom).

Won several pitches: INPES, L’Équipe, French Navy, ADEME, Fleury Michon, French Football Federation.

Contributed to improve DDB’s creative credentials: INPES anti-smoking Attraction and Chance were awarded at Canneslions, D&AD, Eurobest / Lipton Lalo Schiffrin was awarded at Epica.
10774 The Debate

The Debate

БРЕНД:
L'Equipe
АГЕНТСТВО:
DDB Paris
SENIOR ACCOUNT PLANNER
Levallois-Perret, France
January 2001 - September 2007 (6 лет 8 месяцев)
Led strategic thinking on international clients: Nestlé Waters, Ford, IBM (including reorganisation of brand portfolios).

Won several new business pitches (Vittel, Eco-Emballages, Paris 2012 Olympic bid).
Managing Director
Levallois-Perret, France
3781 Find Me If You Can

Find Me If You Can

БРЕНД:
Spartoo
АГЕНТСТВО:
zonefranche
4904 Welcome Page

Welcome Page

БРЕНД:
Ingenico
АГЕНТСТВО:
zonefranche

Образование

1 semester at People's University in Beijing

1999 - В настоящее время здесь (25 лет 2 месяца)

Master in Management (Marketing)

1996 - 2000 (4 года)
ESCP Europe is a business school with campuses in Paris, London, Berlin, Madrid, and Turin. Established in 1819, it is the oldest business school in the world. In 2012 and 2013, its Master in Management program was ranked 2nd in the world by the British newspaper, The Financial Times.

Preparatory class for business schools (Prépa HEC, option scientifique)

1994 - 1996 (2 года)

Торговые организации

Collectif du Planning Strategique, Paris

Founder

Подобные таланты

Anne Zahan
Head of Strategy
CKSK
Pierre-Jean Choquelle
Head of Strategy
BRAND STATION
Vicki Holgate
Head of Strategy
FCB Inferno
Fernando Ribeiro
Head of Strategy
GUT
Emily Garvey
Head of Strategy
Zulu Alpha Kilo NY
Rasa Misiunaite
Head of Strategy
MILK
Jack Bavin
Head of Strategy
Nine Entertainment Co
David Gross
Head of Strategy
AlmapBBDO

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