Guillaume Martin

Guillaume Martin

HEAD OF STRATEGY at BETC
Paris, France

Обо мне

Uncovering what makes consumers tick for more than 15 years.

Моя работа

SEE ALL WORK
3068 Car Of the Future

Car Of the Future

БРЕНД:
New Peugeot
АГЕНТСТВО:
BETC Paris
1515 Spitfire

Spitfire

БРЕНД:
Canal+
АГЕНТСТВО:
BETC Paris
14830 The Snake

The Snake

БРЕНД:
Peugeot 508
АГЕНТСТВО:
BETC
2415 Mission really impossible UK

Mission really impossible UK

БРЕНД:
Canal +
АГЕНТСТВО:
BETC Paris
4283 Le Couple

Le Couple

БРЕНД:
Loto
АГЕНТСТВО:
BETC Paris
10401 The Score

The Score

БРЕНД:
Peugeot 508
АГЕНТСТВО:
BETC Paris
5532 Unboxing the Future

Unboxing the Future

БРЕНД:
New Peugeot
АГЕНТСТВО:
BETC Paris

Должности

Head of Strategy
Pantin, France
January 2014 - В настоящее время здесь (6 years 7 months)
Co-manage planning department (team of 20) : recruitment, training, assignment of accounts, reviews.

Lead strategy on Peugeot worldwide (brand and model launches across the network) / Canal+ pay TV / French National Lottery (Loto, Euromillions, Parions Sport - sports betting leader) / NBC Universal (13th Street, SyFy / Sixt car rental / Le Slip Français underwear.

Lead strategic thinking on new biz pitches (major wins : Euromillions, Parions Sport, Eurorepar car service).

Lead creative culture at BETC : designed and deliver internal training programs (The strategies behind the greatest work, How insights can help build better briefs, Creative judgment...) / organize BET(C) ON CANNES, yearly internal betting contest on Canneslions / deliver yearly review on Canneslions / launched “BETC Maxi Best Of” – regular creative update sessions followed by creative director’s interviews / advised ECD Stéphane Xiberras on talks on creativity ("To Hell with Logic"​ at One Show 2016).

JURY MEMBER / Euro Effies 2016, French Effies 2016
TEACHER (Account Planning)
Paris, France
2003 - В настоящее время здесь (17 years 7 months)
HEAD OF PLANNING (promoted to Deputy Managing Director in charge of Strategies)
Boulogne Billancourt, France
January 2011 - December 2013 (2 years 11 months)
Managed a planning department of 10 people – and hired the first engagement planners at BBDO.

Led strategic thinking on all agency’s clients (Pepsico, Eurostar, EDF, Total, Aviva, etc.)
Won several new business pitches (Eurostar jointly with AMV BBDO, French national nutrition and health program, EDF corporate program "Pulse"​, Mercedes-Benz commercial vehicles).
Developed a new thinking and briefing process / engagement planning tool.
Founded a research entity (“Curiosity Shop”) offering on-the-ground consumer chronicles.
Contributed to improve BBDO’s creative credentials with popular, award-winning work on Total, Guy Cotten, The Economist, Eurostar, etc. CLM BBDO was the most awarded French agency at Eurobest 2012, and 2nd most awarded French agency at Canneslions 2013.
7240 Red

Red

БРЕНД:
The Economist
АГЕНТСТВО:
CLM BBDO
3492 Annoying

Annoying

БРЕНД:
The Economist
АГЕНТСТВО:
CLM BBDO
5052 Small

Small

БРЕНД:
The Economist
АГЕНТСТВО:
CLM BBDO
4265 Left without school

Left without school

БРЕНД:
Plan
АГЕНТСТВО:
CLM BBDO
4260 Guignol

Guignol

БРЕНД:
Eurostar
АГЕНТСТВО:
CLM BBDO
5926 Feet

Feet

БРЕНД:
Eurostar
АГЕНТСТВО:
CLM BBDO
9801 Waste

Waste

БРЕНД:
France ADOT
АГЕНТСТВО:
CLM BBDO
6504 Restaurateur

Restaurateur

БРЕНД:
Aviva
АГЕНТСТВО:
CLM BBDO
6502 Dentist

Dentist

БРЕНД:
Aviva
АГЕНТСТВО:
CLM BBDO
9775 Butcher

Butcher

БРЕНД:
Aviva
АГЕНТСТВО:
CLM BBDO
6968 Target

Target

БРЕНД:
Eurostar
АГЕНТСТВО:
CLM BBDO
3752 Beckham

Beckham

БРЕНД:
Eurostar
АГЕНТСТВО:
CLM BBDO
3947 Baby

Baby

БРЕНД:
Eurostar
АГЕНТСТВО:
CLM BBDO
8368 Life Jacket Key Ring

Life Jacket Key Ring

БРЕНД:
SNSM
АГЕНТСТВО:
CLM BBDO
SENIOR ACCOUNT PLANNER
PARIS, France
October 2007 - December 2010 (3 years 2 months)
Led strategic thinking on clients from various sectors: media (L'Equipe sports newspaper, Lagardère group kid TV channels - Gulli, Tiji, CanalJ) / public policy (INPES National health council, ADEME Environment & energy agency, French navy recruitment) / sports (Nike, French Football Federation) / food (Lipton, Fleury Michon) / mobile phone operator (Bouygues Telecom).

Won several pitches: INPES, L’Équipe, French Navy, ADEME, Fleury Michon, French Football Federation.

Contributed to improve DDB’s creative credentials: INPES anti-smoking Attraction and Chance were awarded at Canneslions, D&AD, Eurobest / Lipton Lalo Schiffrin was awarded at Epica.
7549 The Debate

The Debate

БРЕНД:
L'Equipe
АГЕНТСТВО:
DDB Paris
SENIOR ACCOUNT PLANNER
Paris, France
January 2001 - September 2007 (6 years 8 months)
Led strategic thinking on international clients: Nestlé Waters, Ford, IBM (including reorganisation of brand portfolios).

Won several new business pitches (Vittel, Eco-Emballages, Paris 2012 Olympic bid).
Managing Director
Levallois-Perret, France
2634 Find Me If You Can

Find Me If You Can

БРЕНД:
Spartoo
АГЕНТСТВО:
zonefranche
3494 Welcome Page

Welcome Page

БРЕНД:
Ingenico
АГЕНТСТВО:
zonefranche

Образование

1 semester at People's University in Beijing

1999 - В настоящее время здесь (21 years 7 months)

Master in Management (Marketing)

1996 - 2000 (4 years)
ESCP Europe is a business school with campuses in Paris, London, Berlin, Madrid, and Turin. Established in 1819, it is the oldest business school in the world. In 2012 and 2013, its Master in Management program was ranked 2nd in the world by the British newspaper, The Financial Times.

Preparatory class for business schools (Prépa HEC, option scientifique)

1994 - 1996 (2 years)

Торговые организации

Collectif du Planning Strategique, Paris

Founder

Подобные таланты

Vicki Holgate
Head of Strategy
FCB Inferno
Fernando Ribeiro
Head of Strategy
GUT
Cristiana Zito
Head of strategy
DDB Barcelona
Pierre-Jean Choquelle
Head of Strategy
BRAND STATION
Anne Zahan
Head of Strategy
CKSK
Tyrone Van Heerden
Head of Strategy
Iris Worldwide
Nathalie Dubois
Head of Strategy
Mindshare
Natalia Chuich
Head of Strategy
BBDO

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