Заголовок | Comparison Adds Pressure #ReleaseThePressure (1mn40) |
Агентство |
BBDO India
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Кампания |
#RELEASETHEPRESSURE
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Рекламодатель |
PepsiCo Inc.
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Бренд |
Mirinda
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Posted | Ноябрь 2018 |
Бизнес сектор | Безалкогольные напитки, тоники
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История | In 2017, Mirinda raised the issue of parental pressure due to exams into the spotlight.A year later, we went deeper.We went beyond the issue and investigated the tools through which parents put pressure on their kids. The most potent and damaging tool was constant comparison of kids by parents, uncles and aunts.Well-meaning family members compared their kids to others to motivate them. But this comparison had a deep psychological impact on the kids. It caused loss of confidence and impacted their self-esteem.Mirinda decided to become the voice of Indian teens who were constantly being compared.And thus, was born -Comparison Adds Pressure #ReleaseThePressure. |
Тип медиа |
Веб-фильм
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Главный креативный директор |
Josy Paul
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Главный исполнительный директор (CEO) |
Ajai Jhala
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Президент |
Rajesh Sikroria
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Исполнительный креативный директор |
Ritu Sharda
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Креативный директор |
Anunay Rai
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Арт-директор |
Natasha Mehra
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Копирайтер |
Gaurangi Aakancha
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Специалист по работе с заказчиками |
Gireesh Gupta
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Специалист по работе с заказчиками |
Proteek Dey
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Специалист по работе с заказчиками |
Radheyshyam Kesari
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Планировщик счета |
Ninad Satpute
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Планировщик счета |
Rashi Jain
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Руководитель производства |
Manoj Yogi
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