Заголовок | Change the Course of History |
Агентство | BBDO New York |
Кампания | Change the Course of History |
Рекламодатель | The International Rescue Committee |
Бренд | IRC/ Getty Images |
Posted | Февраль 2019 |
Бизнес сектор | Институциональные/общественного интереса/некоммерческие организации |
История | Problem:History is so riddled with horrifying events; people assume things today are not so bad. While in reality the refugee-crisis is the largest it’s ever been. This misconception makes people reluctant to act, allowing history continue its disastrous course.Idea:‘Change the Course Of History’, an online experience that secretly rewrote people’s browser history to inspire them to act and change the course history is on.We created a film showing a string of tragic historical events. With each new event we secretly refreshed people’s browser window and gave each page a unique title. When we prompted viewers to open their browser history, they were confronted with a powerful message that offered them a chance to act, and change the course of history.Results:Without any paid media the campaign received over 12M impressions contributing to a 35% traffic increase. Making it the most successful World-Refugee-Day campaign to date. |
Тип медиа | Веб-фильм |
Исполнительный креативный директор | Tom Markham |
Креативный директор | Bart Mol |
Креативный директор | Pol Hoenderboom |
Арт-директор | Christopher Jindo Kim |
Копирайтер | Bree Feibischoff |
Дизайнер | Michele Angelo |
Исполнительный продюсер | James Young |
Художественный продюсер | Lizzy Lehn |
Agency Account Team | Evan Duck |
Agency Account Team | Logan Hoffman |
Agency Account Team | Shahnaz Shroff |
Agency Account Team | Berta Terés |
Продакшн Студия | BBDO Studios |
Разработчик | Nick Russo |
Звукорежиссер | Henry Cho |
Редактор | Henry Cho |