| Заголовок | Tomatoes |
| Brief | This campaign shows that print is alive and well by using it in a fresh way, while also promoting the fresh products at Aldi Supermarkets. It worked by visiting a newspaper's offices to wrap fruit on the spot in an actual page from that day's paper, quickly shoot it, and then turn it into an ad next to the page concerned. |
| Агентство |
McCann Barcelona
|
| Кампания |
Fresh Prints
|
| Рекламодатель |
Aldi
|
| Бренд |
Aldi
|
| Дата первой трансляции/Публикации |
2018 / 5
|
| Бизнес сектор | Универсальные магазины, супермаркеты
|
| История | We published a series of pages in real time, something that was only possible with digital media. How? We coordinated this action with a couple of newspapers to get the freshest news at 9:00pm. We printed this and used it to wrap our fresh products, we took a picture, made our ad and sent it to presses before 11:00pm, when they get started. Accomplished: Our fresh product launched right next to the news that it was wrapped with, and we proved that printed press its more alive than it ever was. |
| Тип медиа |
Печать
|
| Медиа-агентство |
Havas Barcelona
|
| Исполнительный креативный директор |
Jon Lavin
|
| Исполнительный креативный директор |
Raquel Martínez
|
| Исполнительный креативный директор |
maite carrillo
|
| Креативный директор |
Fernando Cerezo
|
| Креативный директор |
Jaume Rufach
|
| Креативный директор |
Eduard Cubel
|
| Арт-директор |
Fernando Cerezo
|
| Арт-директор |
Max Gener
|
| Копирайтер |
Monica Moro
|
| Копирайтер |
Jon Lavin
|
| Управление аккаунтом |
Eva Soler
|
| Управление аккаунтом |
Kelya Rodríguez
|
| Продакшн Студия |
CRAFT
|
| Оператор-постановщик |
Pere Pascual
|
| Продюсер агентства |
Sara Cuadrado
|
| Продюсер агентства |
Raquel Aguinaga
|
| Главный креативный директор |
Monica Moro
|
| Генеральный креативный директор |
Marta Lluciá
|
| President of Creative Leadership Europe |
Adrian Botan
|
