Nissan X-Trail with intelligent forward collision warning - "Predictive Radio Spots"

TBWA\RAAD

TBWA\RAAD Dubai, United Arab Emirates

Премии

4154

Бренд: Nissan X-Trail with intelligent forward collision warning
Страна: United Arab Emirates

Рекламодатель: AWR Arabian Automobiles

Заголовок	Predictive Radio Spots
Агентство	TBWA\RAAD
Кампания	Predictive Radio Spots
Рекламодатель	AWR Arabian Automobiles
Бренд	Nissan X-Trail with intelligent forward collision warning
Дата первой трансляции/Публикации	2018
Бизнес сектор	Автотранспорт
философия	How does a brand bring their complicated and complex intelligent driving technology to life through a radio spot? It's not an easy task, but that's exactly what Nissan did through some smart thinking and innovative executions. To do this, Nissan drew parallels between their intelligent forward collision warning feature, the ability for the vehicle to predict what’s in front of you and intervene when needed, and the ability of the radio spot to predict the next upcoming advertisement. If Nissan's predictive radio spot was followed by a spa ad, we told you it was coming up. If what was coming up was an as for money transfers, we let you know that, too. Nissan is the leader in automotive technology. Through their Intelligent Mobility technology, they’ve successfully become the leaders in electric vehicles, autonomous vehicles, and vehicles with connected technology. However, most people are unaware of Nissan's leadership position in intelligent vehicle technology, and to make matters worse, getting people to understand these complicated and confusing innovations is a difficult communications task. Nissan needed to make people aware of and understand their intelligent mobility technology in a way that was clear, concise, and intriguing to increase test drives of the Nissan X-Trail. Spot #1 "Visit an Arabian Automobiles Nissan showroom and test drive the Nissan X-Trail 2019 with intelligent forward collision warning let's you know what's ahead, before you do....fried chicken. Finger linking good KFC zinger chicken fillet strips." Spot #2 "Visit an Arabian Automobiles Nissan showroom and test drive the Nissan X-Trail 2019 with intelligent forward collision warning let's you know what's ahead, before you do...money transfers. UAE online exchange money transfers. UAE offers the best exchange rate."
Тип медиа	Радио
Длина	12 seconds
Главный креативный директор	Walid Kanaan
Исполнительный креативный директор	Manuel Bordé
Исполнительный креативный директор	Fouad Abdel Malak
Art Director ACD	Oswaldo Sa
Арт-директор	Pedro Velasquez
Копирайтер	Tarik Frank
Managing Director	Ghassan Kassabji
Account Executive	Richard Rao
Head of Production	Rouba Asmar
Corporate Communications Director	Romy Abdelnour
Creative Services Managers	Hazem Atieh
Creative Services Managers	Ezzat Habra
Звукооператор	Lucas Duque
Стратегический планировщик	Garrett Olexiuk